The Broadsheet: October 30th

Good morning, Broadsheet readers! Tyra Beauty gets bashed, Gamergate rages on, and so does the controversy around Theranos’ Elizabeth Holmes. Enjoy your Halloween weekend.

EVERYONE'S TALKING

• A Tyra takedown? This Broadly investigation concludes that Tyra Banks's new beauty company is a multi-level marketing scheme, an often exploitative business model associated with pyramid schemes. Broadly

ALSO IN THE HEADLINES

• Gamergate is going strong. The controversy over SXSW's cancellation of two panels on gaming culture continues to bubble. Fortune notes that the dustup is an important reminder that gender-based harassment remains a serious problem in the gaming community. Meanwhile, on Slate, Caroline Sinders, a user researcher who was scheduled to be on one of the axed panels, offers her take on how the situation was handled.

• Meet the 71%. Did you notice that seven of the 10 people on stage at Wednesday's GOP debate were male and white? According to a new analysis, that's right on par: 71% of the candidates in the 2012 and 2014 national elections were white men. Fortune

• How long is too long? If Hillary Clinton wins next November and serves two terms, she would leave office in 2024. That would mean she'll have been on the national stage with the Democratic Party for more than 30 years. Fortune's Ben Geier asks: How long is too long to lead? Fortune

• In the pink. "Pink campaigns," which supporters say raise millions of dollars to fight breast cancer, have long been a staple of October, which is National Breast Cancer Awareness Month. Yet some women hate the spectacle of the pink products and note that for all the "awareness" and money spent, there is still no cure for women whose cancer has spread beyond the breast to other organs. New York Times

• Galactic girls. Russian cosmonaut Valentina Tereshkova was the first woman in space in 1963, but the country has sent only four other women into space (compared to NASA’s 49). To make up for lost time, Russia’s space agency plans to send an all-female crew into orbit in 2029. The Atlantic

• Rometty's rules. In today's Fortune Most Powerful Women Summit video, IBM CEO Ginni Rometty talks to Fortune editor Alan Murray about her rules of leadership: Don't be defined by your products, don't protect the past, and disrupt yourself. YouTube

BROADVIEW

Theranos founder and CEO Elizabeth Holmes: feminist icon?

Glamour announced its annual Women of the Year list on Thursday morning. While the publication choose plenty of big names, one in particular jumped out: Elizabeth Holmes, founder of blood-testing startup Theranos.

For anyone who hasn’t been paying attention, in mid-October, Theranos was the subject of a scathing Wall Street Journal report, which alleged that the company doesn’t use its own technology for many tests and that some of its tests may be inaccurate. While Theranos has repeatedly disputed many of the publication’s claims, more critical stories have followed, raising a number of questions about the company’s lack of transparency and its long-term viability.

A Glamour spokesperson notes that the WSJ story broke just as the magazine was going to press, so it’s not clear the magazine’s editors would have selected Holmes had they known about the coming questions. For now, the publication has posted their magazine online with just a few “tweaks,” according to a spokesperson, who adds that Glamour plans to update the web story at some point in the future.

I get why Glamour picked her, of course. Until the Wall Street Journal report, Holmes presented an irresistible story—and in some ways, she still does.

To read the rest of my story, click here.

IN CASE YOU MISSED IT

• Peer pressure. The New York Times' James B. Stewart also has a take on Theranos and Elizabeth Holmes, writing that the company has bumped up against "the scientific method, which puts a premium on verification over narrative." In order to satisfy scientists, says Stewart, Theranos must submit to peer review. New York Times

• Crunching the numbers. The Washington Post has created a calculator that allows readers to estimate how having a child will affect their salary. Washington Post

• Run, Joy, run! This ESPN video short profiles Joy Johnson, who took up running at 59 and ran 25 New York City Marathons—her last one at age 86. ESPN

• A pop star produces. Singer and actress Selena Gomez will executive produce a new series for Netflix. Variety

• Tuning in to YouTubers. USC professor Jeetendr Sehdev talks about why female YouTube stars are more influential than traditional celebrities. Ad Age

Tune in to Fortune Live today and every Friday at 3 pm ET at Fortune.com. Leigh Gallagher hosts Fortune Live, and today's show features interviews with Gracious Home CEO Dottie Mattison, Uber SVP of global operations Ryan Graves, and Y Combinator president Sam Altman.

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ON MY RADAR

China ends its one-child policy after 35 years Fortune

Google's new feature will help you get over your ex Fortune

Rise of the #LadyCrush The Atlantic

12 times women won film roles written for men Elle

QUOTE

In the careers section: I want to hear from, like, a tollbooth operator. Why is it just journalists, CEOs and occasionally a congresswoman? I want to hear about what it’s like to be a waitress or a board game designer.
Writer Sophia Benoit, on what she wishes women's magazines would publish.