• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipBen Carson

Ben Carson’s divisive campaign rhetoric is beating Donald Trump’s in Iowa

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
October 23, 2015, 2:11 PM ET
CPAC 2015
UNITED STATES - FEBRUARY 26: Dr. Ben Carson speaks to address the crowd at CPAC in National Harbor, Md., on Feb. 26, 2015. (Photo By Bill Clark/CQ Roll Call)Photograph by Bill Clark — CQ-Roll Call,Inc./Getty Images

The latest polls are in, and they’re showing that Donald Trump is no longer leading the Republican field in Iowa. And he wasn’t overcome by an established politician like Jeb Bush or Marco Rubio, but by fellow outsider Ben Carson.

The retired neurosurgeon from Baltimore has 28% of Republican primary voters’ support in the Hawkeye State, according to the latest Bloomberg/Des Moines Register poll. Carson first gained political fame after denouncing President Obama to his face at the 2013 National Prayer breakfast, and he hasn’t stepped off the national stage since.

Carson’s lead in Iowa is likely on account of one simple reason—unlike Donald Trump, he is running the kind of divisive campaign that particularly appeals to Christian conservatives, who account for a significant portion of Iowa Republican Caucus voters.

Evangelical Christians make up about 60% of Iowa’s Republican Caucus attendees, according to the New York Times. They have an outsize influence on this contest, which just happens to be the first in the nation. The victors of the last two Iowa Republican caucuses were Mike Huckabee and Rick Santorum. (Santorum just barely edged out the eventual Republican presidential nominee Mitt Romney.) Both of those candidates based their campaigns on their religious conservatism, making issues like gay marriage and abortion their primary talking points.

Carson is a devout Christian and he’s not afraid to talk about it. He has taken it even further, though, saying that he didn’t think a Muslim should be president and doubling down on that notion when asked about it again. When addressing the subject of gun control, he has asserted that arming Jewish people could have helped to prevent the Holocaust. Gun control isn’t, strictly speaking, a Christian values issue, but it’s an issue that does hold sway with cultural conservatives.

Trump, on the other hand, has played the racial division game more than the religious one, with his blunt talk about immigration and his controversial campaign announcement in which he called illegal immigrants rapists. Iowa is around 87% white, according to census figures, and only around 6% Hispanic or Latino. Anti-immigrant rhetoric doesn’t have the same impact there as it might have in states where the portion of non-white people and immigrants is higher.

All political campaigns are, at the end, at least a bit about division. The rhetoric of many on the left is about setting the working class against the rich, as anyone who has listened to a Bernie Sanders speech can tell you. The differing campaign tones taken by Carson and Trump sets them apart. And, at least in Iowa, Carson’s seems to be resonating more than Trump’s.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

PoliticsNew York City
Zohran Mamdani’s moment of truth: These factors will make or break the NYC mayor-elect’s ambitious agenda
By Anthony Izaguirre and The Associated PressDecember 29, 2025
6 hours ago
Tinkov
BankingRussia
Former Russian banking billionaire says an Instagram post cost him $9 billion: His company was sold for 3% of its value in ‘hostage’ situation
By Nick LichtenbergDecember 29, 2025
10 hours ago
Businesswoman reading a book on private jet while drinking champagne
SuccessBillionaires
The world’s wealthiest families adopt these 7 key habits for success, according to JPMorgan
By Preston ForeDecember 29, 2025
10 hours ago
Young blue collar worker
SuccessCareers
Gen Z can skip college and still earn big: Here are the top 15 highest-paying jobs that don’t require a degree
By Emma BurleighDecember 29, 2025
11 hours ago
SuccessThe Interview Playbook
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
11 hours ago
C-Suitephilanthropy
Every year, a billionaire CEO doles out $1,000 checks to local college grads—with a catch: They have to give half the money to charity
By Sydney LakeDecember 29, 2025
12 hours ago

Most Popular

placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
3 days ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
1 day ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
11 hours ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
7 days ago