• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipBen Carson

Ben Carson’s divisive campaign rhetoric is beating Donald Trump’s in Iowa

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
October 23, 2015, 2:11 PM ET
CPAC 2015
UNITED STATES - FEBRUARY 26: Dr. Ben Carson speaks to address the crowd at CPAC in National Harbor, Md., on Feb. 26, 2015. (Photo By Bill Clark/CQ Roll Call)Photograph by Bill Clark — CQ-Roll Call,Inc./Getty Images

The latest polls are in, and they’re showing that Donald Trump is no longer leading the Republican field in Iowa. And he wasn’t overcome by an established politician like Jeb Bush or Marco Rubio, but by fellow outsider Ben Carson.

The retired neurosurgeon from Baltimore has 28% of Republican primary voters’ support in the Hawkeye State, according to the latest Bloomberg/Des Moines Register poll. Carson first gained political fame after denouncing President Obama to his face at the 2013 National Prayer breakfast, and he hasn’t stepped off the national stage since.

Carson’s lead in Iowa is likely on account of one simple reason—unlike Donald Trump, he is running the kind of divisive campaign that particularly appeals to Christian conservatives, who account for a significant portion of Iowa Republican Caucus voters.

Evangelical Christians make up about 60% of Iowa’s Republican Caucus attendees, according to the New York Times. They have an outsize influence on this contest, which just happens to be the first in the nation. The victors of the last two Iowa Republican caucuses were Mike Huckabee and Rick Santorum. (Santorum just barely edged out the eventual Republican presidential nominee Mitt Romney.) Both of those candidates based their campaigns on their religious conservatism, making issues like gay marriage and abortion their primary talking points.

Carson is a devout Christian and he’s not afraid to talk about it. He has taken it even further, though, saying that he didn’t think a Muslim should be president and doubling down on that notion when asked about it again. When addressing the subject of gun control, he has asserted that arming Jewish people could have helped to prevent the Holocaust. Gun control isn’t, strictly speaking, a Christian values issue, but it’s an issue that does hold sway with cultural conservatives.

Trump, on the other hand, has played the racial division game more than the religious one, with his blunt talk about immigration and his controversial campaign announcement in which he called illegal immigrants rapists. Iowa is around 87% white, according to census figures, and only around 6% Hispanic or Latino. Anti-immigrant rhetoric doesn’t have the same impact there as it might have in states where the portion of non-white people and immigrants is higher.

All political campaigns are, at the end, at least a bit about division. The rhetoric of many on the left is about setting the working class against the rich, as anyone who has listened to a Bernie Sanders speech can tell you. The differing campaign tones taken by Carson and Trump sets them apart. And, at least in Iowa, Carson’s seems to be resonating more than Trump’s.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Future of Workthe future of work
Have good taste? It may just get you a job during the AI jobs apocalypse, says Sam Altman
By Marco Quiroz-GutierrezFebruary 27, 2026
24 minutes ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsFebruary 27, 2026
1 hour ago
Successphilanthropy
Dolly Parton’s philanthropy inspiration is her father who couldn’t read or write: ‘I saw how crippling that could be’
By Sydney LakeFebruary 27, 2026
4 hours ago
Personal Financewealth management
The Great Wealth Transfer is already happening as millennials hitting their ‘Peak 35’ are richer than ever
By Catherina GioinoFebruary 27, 2026
5 hours ago
jack dorsey
AILayoffs
Block CEO Jack Dorsey lays off nearly half of his staff because of AI and predicts most companies will make similar cuts in the next year
By Jake AngeloFebruary 27, 2026
5 hours ago
Spencer Rascoff, chief executive officer of Match Group Inc
SuccessGen Z
CEO of the tech company behind Hinge and Tinder set up an employee hotline where staff can DM him anytime: ‘No hierarchy. No filters. Just real input.’
By Emma BurleighFebruary 27, 2026
7 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
1 day ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
1 day ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
15 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.