• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipBen Carson

Ben Carson’s divisive campaign rhetoric is beating Donald Trump’s in Iowa

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
October 23, 2015, 2:11 PM ET
CPAC 2015
UNITED STATES - FEBRUARY 26: Dr. Ben Carson speaks to address the crowd at CPAC in National Harbor, Md., on Feb. 26, 2015. (Photo By Bill Clark/CQ Roll Call)Photograph by Bill Clark — CQ-Roll Call,Inc./Getty Images

The latest polls are in, and they’re showing that Donald Trump is no longer leading the Republican field in Iowa. And he wasn’t overcome by an established politician like Jeb Bush or Marco Rubio, but by fellow outsider Ben Carson.

The retired neurosurgeon from Baltimore has 28% of Republican primary voters’ support in the Hawkeye State, according to the latest Bloomberg/Des Moines Register poll. Carson first gained political fame after denouncing President Obama to his face at the 2013 National Prayer breakfast, and he hasn’t stepped off the national stage since.

Carson’s lead in Iowa is likely on account of one simple reason—unlike Donald Trump, he is running the kind of divisive campaign that particularly appeals to Christian conservatives, who account for a significant portion of Iowa Republican Caucus voters.

Evangelical Christians make up about 60% of Iowa’s Republican Caucus attendees, according to the New York Times. They have an outsize influence on this contest, which just happens to be the first in the nation. The victors of the last two Iowa Republican caucuses were Mike Huckabee and Rick Santorum. (Santorum just barely edged out the eventual Republican presidential nominee Mitt Romney.) Both of those candidates based their campaigns on their religious conservatism, making issues like gay marriage and abortion their primary talking points.

Carson is a devout Christian and he’s not afraid to talk about it. He has taken it even further, though, saying that he didn’t think a Muslim should be president and doubling down on that notion when asked about it again. When addressing the subject of gun control, he has asserted that arming Jewish people could have helped to prevent the Holocaust. Gun control isn’t, strictly speaking, a Christian values issue, but it’s an issue that does hold sway with cultural conservatives.

Trump, on the other hand, has played the racial division game more than the religious one, with his blunt talk about immigration and his controversial campaign announcement in which he called illegal immigrants rapists. Iowa is around 87% white, according to census figures, and only around 6% Hispanic or Latino. Anti-immigrant rhetoric doesn’t have the same impact there as it might have in states where the portion of non-white people and immigrants is higher.

All political campaigns are, at the end, at least a bit about division. The rhetoric of many on the left is about setting the working class against the rich, as anyone who has listened to a Bernie Sanders speech can tell you. The differing campaign tones taken by Carson and Trump sets them apart. And, at least in Iowa, Carson’s seems to be resonating more than Trump’s.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

typewriter
Future of Worksubscription economy
Meet a 28-year-old Canadian woman who turned her pen-pal side hustle into a subscription side hustle with over 1,000 members
By Cheyanne Mumphrey and The Associated PressJanuary 18, 2026
18 hours ago
Sven
Economybooks
This Harvard professor spent 8 years traveling the world researching the secret history of capitalism and how ‘marginal’ and ‘weak’ it used to be
By Nick LichtenbergJanuary 18, 2026
21 hours ago
Ken Griffin and Palm Beach.
SuccessBillionaires
Step inside ‘Billionaire’s Beach,’ where the world’s richest people are flocking to buy mega mansions and Donald Trump would be your neighbor
By Emma BurleighJanuary 18, 2026
21 hours ago
prison
CommentaryHiring
What hiring someone who served 20 years in prison taught us about loyalty at work
By Brian Koehn and Adam ClaussenJanuary 18, 2026
21 hours ago
Photo of Jim Farley
AIData centers
Ford CEO warns there’s a dearth of blue-collar workers able to construct AI data centers and operate factories: ‘Nothing to backfill the ambition’
By Sasha RogelbergJanuary 18, 2026
21 hours ago
LaurenAntonoff
Successwork-life balance
This CEO has a ‘1950s family structure in reverse’—her husband does the child care, cooking and cleaning: ‘I do the making money and paying taxes’
By Preston ForeJanuary 18, 2026
24 hours ago

Most Popular

placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
11 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
8 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
21 hours ago
placeholder alt text
Economy
National debt is already killing the American Dream, says top economist—and it might push the U.S. into an outright depression
By Eleanor PringleJanuary 18, 2026
1 day ago
placeholder alt text
Economy
Europe can wield this $8 trillion 'sell America' weapon as Trump reignites a trade war over his Greenland conquest ambitions
By Jason MaJanuary 18, 2026
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.