Burberry is doubling down on its Snapchat debuts. The brand is giving its customers a quick glimpse into the fashion shoot for its next print campaign by famed photographer Mario Testino this Thursday, reported the U.K.’s Marketing Magazine.
Burberry previously turned to the ephemeral platform last September to give a sneak peak of its London Fashion Week show a day early.
The fashion shoot starts at 12 p.m. ET, and you’ll have to wait until then to find out who will be in front of the camera. The new campaign concept and its models have been kept secret until the Snapchat reveal. Past Burberry ad campaigns have starred the likes of Sienna Miller, Cara Delavigne, and Romeo Beckham—to give you an idea of what to expect.
The images will be live for 24 hours before disappearing into Snapchat’s depths.