With a 9.6 rating in metered market results, last night’s MNF was up 13% over last week’s much tighter 24-20 win by the Pittsburgh Steelers over the San Diego Chargers. That’s the second-best result MNF has had in MM ratings this season. Only the October 5 matchup that saw the Seattle Seahawks beat the Detroit Lions 13-10 top it with a 9.9 MM result. And, highlighting the smart marketing move by Disney for both its sports cable giant and returning movie franchise, the MNF ratings peaked to 11.7 at 9:45-10 PM on Monday – right around the time the trailer was being shown.
The trailer for the film has already been watched over 10 million times on YouTube. Ticket pre-sales started after the trailer aired on ESPN, which is owned by Disney (DIS) and which also owns Lucasfilm. However, there were reports that some sites offered the tickets before the trailer’s release, while other sites crashed all-together.