Toyota wants to take you ‘Back To The Future’
Toyota is promoting its new hydrogen fuel cell technology by reuniting Back To The Future II’s Marty McFly and Doc Brown to talk about the real life innovation that the film predicted 26 years ago.
The “Fueled by Everything” campaign, which features original actors Michael J. Fox and Christopher Lloyd, is all about how Toyota (TM) is making the future in Back to the Future II a reality. It’s especially fitting as the fateful date that the two characters jumped forward to in the film is only a week away: Oct. 21, 2015.
“Over the years we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” Fox told Ad Week.
See the two commercial spots below. The full five-minute video will launch on Oct. 21.