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Conde Nast just acquired Pitchfork Media

Pitchfork Music Festival 2015 - Day 3Pitchfork Music Festival 2015 - Day 3
Mike Wallace and Matt Flegel of Viet Cong perform during Pitchfork Music Festival on July 19, 2015, in Chicago.Photograph by Daniel Boczarski — Redferns via Getty Images

Alongside Vogue, Vanity Fair and The New Yorker, you can now add Pitchfork to the ranks of Conde Nast properties.

The music site announced its acquisition by the magazine publisher Tuesday. The price of the deal was not disclosed.

A nearly 20-year-old company, Pitchfork Media is known for its expertise in indie rock criticism, and for hosting annual music festivals in Chicago and Paris. This year’s French event, coming up at the end of this month, will be headlined by Thom Yorke of Radiohead.

While Conde Nast said it was attracted to Pitchfork’s online coverage, the music publication recently launched a quarterly print magazine. Speaking to the New York Times, Fred Santarpia, Conde Nast’s chief digital officer, further explained that it was Pitchfork’s readership demographic—dominated by young men—that particularly appealed to the magazine company:

It brings “a very passionate audience of millennial males into our roster,” he said.