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The Broadsheet: October 9th

Good morning, Broadsheet readers! Hillary has a plan to show Wall Street who’s boss, Ford wants to use HSN to sell cars to women, and Fortune’s Pattie Sellers labels the shrinking number of female CEOs in the Fortune 500 “pathetic.” Have a wonderful weekend.

EVERYONE’S TALKING

• Hillary vs. Wall Street. Hillary Clinton released a plan for combating financial risk-taking, saying that she would force banks that are “too large and too risky to manage” to downsize or reorganize. The plan would also make it easier to fine big institutions and increase regulation of “shadow banking.” “We can’t go back to the days when Wall Street could write its own rules,” she said in a statement.

ALSO IN THE HEADLINES

• Pritzker’s prioritiesPenny Pritzker, U.S.commerce secretary and heiress to the Hyatt Hotels fortune, visited Havana this week with a difficult mission: to meld Cuban socialism with American capitalism. That’s just one of many tricky tasks on her plate. She’s also trying to sell Congress on the Trans-Pacific Partnership, the largest regional trade agreement in history. New York Times

• You said it, Pattie. Fortune‘s Pattie Sellers went on CNBC’s Squawk Box to talk about the Most Powerful Women Summit—which begins Monday in Washington, D.C.—and the fate of female bosses. With DuPont’s Ellen Kullman and TJX’s Carol Meyrowitz vacating their CEO posts, there will soon be just 21 female Fortune 500 CEOs. “That’s pathetic,” said Sellers. Fortune

• The soft side of Abenomics. Japan now outpaces the U.S. when it comes to the percentage of women who work outside the home. Why? Japanese Prime Minister Shinzo Abe has made a push for more daycare centers and parent-friendly policies, prompting more women to seek employment and keep their jobs longer. Slate

A new kind of car show. Ford is partnering with the Home Shopping Network to target female shoppers. The automaker found that women dislike the negotiating that typically goes along with buying a car, so it’s aiming to sell cars through HSN at fixed prices.  Fortune

 Think outside the law. The New Yorker talked to Harvard economist Claudia Goldin about the effectiveness of California’s Fair Pay Act. Goldin’s take? In order to truly address pay inequities, entire industries must be reformed to be more flexible—not just by allowing employees to work from home, but by completely rethinking the way we work.  New Yorker

MOVERS AND SHAKERS: Marissa Webb is leaving her post as EVP and creative director of Banana Republic. She will stay on as a creative adviser. Boston Private Financial Holdings announced the appointment of Intel CIO Kimberly S. Stevenson to its board.

IN CASE YOU MISSED IT

• Tackling the NFL. In this take-no-prisoners video, Fox Sports host Katie Nolan calls out NFL, the Dallas Cowboys, the media, and everyone else who has been blase about the return of Greg Hardy. He’s the Cowboy’s 27-year-old defensive end who was suspended for the first quarter of the season after he was convicted of assaulting and threatening to kill a former girlfriend. Huffington Post

• A super idea. DC Entertainment, Mattel and Warner Bros have created DC Super Hero Girls, a line of characters due to get their own TV shows, movies, books, action figures and even LEGOs. Mattel developed the line after finding that girls want dolls that look less like Barbie and more like a superhero.  Quartz

• Getting glam. Glamsquad CEO Alexandra Wilkis Wilson talks about what piano playing taught her about the startup world, how working on Wall Street shaped the way she views corporate culture, and why procrastination is her pet peeve. New York Times

• Wedding gift. Brideside, the wedding concierge e-commerce site founded by Nicole Staple and Sonali Lamba, has launched its first exclusive designer collaboration and secured $1.5 million in seed funding.  Women's Wear Daily

• Drinking with Diane. Actress Diane Keaton is getting into the wine business, launching a wine called—what else?—The Keaton.  People

Tune in to Fortune Live today and every Friday at 3 pm ET at Fortune.com. Leigh Gallagher hosts Fortune Live, and today’s show features interviews with GitHub CEO Chris Wanstrath and Siggi Hilmarsson, the CEO of Siggi’s Dairy.

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ON MY RADAR

5 things to know about Svetlana Alexievich, the new Nobel Laureate in literature  Time

Inside the fitness boutique that sells $300 yoga pants  Bloomberg

How to create a feminist Utopia: Redefine the family!  The New Republic

Amy Schumer’s Saturday Night Live promo is peak Amy Schumer  Time

QUOTE

I brought everybody around the table...It’s by bringing people together that we make the institution stronger. There is a lot that is attributable to a personality, and part of my personality, of course, is being a woman.

International Monetary Fund chief Christine Lagarde, on her leadership style