The Broadsheet: October 4th

October 5, 2015, 11:55 AM UTC

Good morning, Broadsheet readers! Valentina Zarya (@valzarya) here. Hillary Clinton shows her fun side on SNL, the MLB hires its first female coach, and Reese Witherspoon’s startup raises new cash. Have a wonderful fall Monday.


 Hillary makes funny. On the season premiere of Saturday Night Live, Hillary Clinton played a bartender named Val—serving HRC, played by SNL cast member Kate McKinnon. The two lookalikes talked about the Keystone XL pipeline, Hillary’s belated stance on LGBT issues, and her granddaughter (“She calls me Madame President”). Hillary showed she really can be funny. And who knew she could sing? Fortune


Getting real on guns. On a more somber note, Clinton plans to issue proposals to curb gun violence today. The proposals will include the potential use of executive action, which is sure to stir up controversy. New York Times

A Soulful CEO. Melanie Whelan, the 38-year-old CEO of cult spin studio SoulCycle, is steering one of the year's most talked about IPOs. Fortune’s Michal Lev-Ram talks to Whelan about going public, her biggest challenges as a manager, and her own workout schedule.  Fortune

 An American bankruptcy. Once the epitome of cool, retailer American Apparel has fallen on hard times and filed for bankruptcy today. The company, led by CEO Paula Schneider, has been plagued by debt, falling sales and a battle with its ousted founder, Dov Charney.  Bloomberg

 The story of JFK’s sister. A new biography tells the heartbreaking story of President John F. Kennedy’s sister, Rosemary, who was forced to get a lobotomy that left her crippled and mute—all for the sake of her brothers’ political careers.  WSJ

 A woman on the diamond. Justine Siegel, the first woman to pitch batting practice for a major league baseball team, just became the first women to coach one.  Fortune

MOVERS AND SHAKERS: Barbara Yastine, former CEO of Ally Bank, is now co-CEO of Lebenthal Holdings, joining Alexandra Lebenthal in the top role.


Each week, Fortune asks our Insider Network — an online community of prominent people in business and beyond — for career and leadership advice. Here's some of the best of what we heard last week.

It's not you, it's them. Sharon Price John, CEO of Build-A-Bear Workshop, says the most important thing a chief executive can do is realize her business is not about her.  Fortune

 Pitch perfect. To get buy-in for your big idea, don’t try to persuade people to adopt your agenda. Rather, explain how your idea will help them implement theirs, advises Liz Wiseman, president of the Wiseman Group.  Fortune

Stay in touch. Stacia Pierce, CEO of Ultimate Lifestyle Enterprises, says the number one reason companies fail is that they fall out of touch with their customers.  Fortune


 Ayotte out? The U.S. Senate may have one fewer woman in it after the 2016 election. The New Republic's Rebeca Leber argues that Sen. Kelly Ayotte (R-NH), who has a pro-gun voting record, may have difficulty keeping her seat after the events of this year. However, given New Hampshire's thriving gun and hunting culture, Ayotte's ouster is far from a sure thing. The New Republic

 Reese gets another round. Reese Witherspoon’s Southern-style fashion brand, Draper James, has raised $10 million in new VC funding. And the first Draper James brick-and-mortar store is on the way.  Fortune

Malia’s choice. President Obama’s daughter Malia is heading off to college next fall, and the speculation has already begun. New York Times

 Ariel for hire? If you’ve ever dreamed of being a mermaid, you’ll be glad to know that it’s a viable career—for 1,000 women, anyway. There are mermaid conferences, gym classes and more... Fortune

 The new beauty queens. All-female teams of entrepreneurs are taking the beauty industry by storm. Among the newly launched startups is Fur, which creates body-care products for your hair down there.  Fortune

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Yoko Ono on how to change the world, her most controversial work, and John Lennon’s 75th birthday  Vulture

What people from 1902 thought “women of the future” would look like Quartz

Chuck E. Cheese's latest tune: an ode to millennial moms Bloomberg

What American women really think of gun control  Vice


I never existed. I was never portrayed. And when I did see us, we always had a very inferior position in life.

<em>Jane the Virgin </em>star Gina Rodriguez on watching TV as a Latina in the U.S.