The Broadsheet: September 30th

September 30, 2015, 11:56 AM UTC
Fortune

Good morning, Broadsheet readers! Cecile Richards defends Planned Parenthood, coding bootcamps are wooing women, and Nicki Minaj is getting her own TV show. Plus: Fortune launches its first-ever list of the 100 Best Workplaces for Women. Enjoy the last day of September.

EVERYONE'S TALKING

 Working women's wonderlands. Fortune's first-ever list of the 100 Best Workplaces for Women is live and packed with employers that reward hard work and offer a level playing field. Coming in at No. 1 is TrueWealth, an Atlanta-based wealth management company that stresses employee heath and fosters a culture of work-life balance.

ALSO IN THE HEADLINES

 Richards' rebuttal. Planned Parenthood president Cecile Richards defended fetal tissue research before a U.S. House committee, arguing that it offers potentially lifesaving answers to a host of health problems. She also called Republican allegations that the organization profits from the sale of fetal tissue “offensive and categorically untrue.”  Time

Boot camp broads. Women are flocking to coding boot camps, with a few co-ed programs reporting classes that are more than 50% female. What is it about these boot camps that's so attractive to women—and what can other segments of the tech industry learn from their success at closing the gender gap? Fortune

 Charging up. uBeam, the wireless phone-charging startup led by 26-year old CEO Meredith Perry, has hired former Apple and Palm finance leader Monica Hushen as CFO. The company also raised an additional $10 million. TechCrunch

 Team USA: 0. Despite all the media attention showered on Team USA when it brought home the Women's World Cup, the National Women’s Soccer League hasn’t managed to sign on a single new sponsor.  The Guardian

Leave to stay. In a move to help demonstrate that paid parental leave can boost worker retention, Nestlé announced that it is gathering data on how many of its employees take leave—and what percentage of those workers stay with the company in the ensuing months and years. Fortune

 Leaning out? A joint study by McKinsey and LeanIn.Org finds that women are generally as ambitious and confident as men. Yet, as we've heard before, they are less likely to want to be a top exec. Why? Perhaps it has something to do with another of the study's findings: 25% of women say their gender has hindered their progress, a perception that grows more acute as they rise up the ranks.  WSJ

 Nicki's neighborhood. Rapper Nicki Minaj will executive produce and appear in an ABC Family sitcom based on her upbringing in Queens. Deadline

MOVERS AND SHAKERS: Beth Ferreira, formerly the COO of  e-commerce company Fab, is joining WME Ventures, a new VC fund led by Ari Emanuel and Patrick Whitesell of talent agency WME/IMG. Mary Berner, who headed Readers Digest and then the Association of Magazine Media (MPA), is the new CEO of Cumulus Media, the second largest U.S. Radio broadcaster.

IN CASE YOU MISSED IT

 Not-so-American spirit. Reynolds American, the cigarette maker led by Susan Cameron, is selling the international rights to the Natural American Spirit brand name to Japan Tobacco International. Reynolds will continue to sell the brand in the U.S.   Fortune

 Balance your board. New research from Grant Thornton provides fresh insight into something we already know: gender diversity lifts the bottom line. By a lot.  Quartz

 Dealing with DNA. Kathy Giusti and her identical twin sister, Karen Andrews, founded the Multiple Myeloma Research Foundation in 1998, two years after Giusti was diagnosed with the rare and incurable cancer. While Giusti believed her whole family should have their genes mapped and share the information, not everyone agreed. WSJ

 Girl geniuses. This year’s female recipients of the MacArthur Genius grant include a neuroscientist, a tap dancer and an off-Broadway set designer. Jezebel

Bad sportsmanship. Julie DiCaro, an anchor for a Chicago sports radio station, writes about violent, sexist vitriol that is spewed at women in sports on social media. SI

Doctor No-screenings. Dr. Laura J. Esserman, a breast cancer surgeon at the UCSF, is one of the most vocal proponents of the controversial idea that breast cancer screening leads to overdiagnosis and overtreatment. New York Times

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ON MY RADAR

Lifetime to televise Billboard Women in Music event  Hollywood Reporter

L.L. Bean's famous duck boots are already on backorder  Fortune

Three former University of Minnesota Duluth coaches are suing, saying they lost their jobs for being female and gay.  MPR News

Football and fashion are officially ready for each other  Racked

QUOTE

Women in power make a lot of people very nervous. And a lot of people—especially a lot of men—don’t want to be made nervous every night before they go to sleep.

Gina Barreca, a UConn professor of English, on why there are so few women in late-night TV<em>.</em>