• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techobject of interest

This sports bra has microchips in it

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Down Arrow Button Icon
September 25, 2015, 10:00 AM ET
Chromat Featuring Intel Collaboration
Photograph by Daniel C Sims—Getty Images

WHAT: A high-tech undergarment that walked the runway at New York Fashion Week.

UNDERWIRED: Embedded in it are Intel (INTC) Curie chips, tiny circuits packed with motion sensors, wireless radios, and battery-charging abilities.

SMART SUPPORT: Triggered by changes in the wearer’s perspiration, respiration, and body temperature, the garment’s electronics adjust built-in vents made of a shape-memory alloy to warm or cool the wearer.

ACTIVEWEAR: Global spending on wearable tech could total $19 billion by 2018, per Juniper Research. “Fabric is challenging,” says Intel vice president Ayse Ildeniz. “It must be washed. It’s price sensitive.”

SWEAT EQUITY: Having missed the mobile revolution, Intel hopes Curie will help it ride the next computing wave. “How do I make sure your smart shirt works with the other tech you’re wearing?” Ildeniz asks. “Standards, interoperability—to technologists, that’s incredibly difficult.”

A version of this article appears in the October 1, 2015 issue of Fortune magazine with the headline “Wearable. Wireless. Web-ready.”

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Google DeepMind cofounder and CEO Demis Hassabis
AIU.K.
Google DeepMind agrees to sweeping partnership with U.K. government focused on science and clean energy
By Jeremy KahnDecember 10, 2025
6 hours ago
InnovationBrainstorm AI
Rivian CEO says buying an EV isn’t a political choice, pointing out that R1 buyers are split evenly between Republicans and Democrats
By Jason MaDecember 10, 2025
9 hours ago
Larry Ellison
Big TechMarkets
Oracle earnings may not be enough to assuage debt, AI deal fears
By Carmen Reinicke and BloombergDecember 10, 2025
9 hours ago
Curly haired woman in a black dress speaking.
AIBrainstorm AI
Actress Natasha Lyonne dropped out of NYU and watched movies instead. Now, she’s helping to shape the future of AI
By Amanda GerutDecember 10, 2025
11 hours ago
Jeff Williams, former Apple CEO
C-SuiteDisney
Jeff Williams, who retired from Apple after 27 years, less than a month ago, just got called up by Disney to join its board of directors
By Dave SmithDecember 10, 2025
11 hours ago
AIBrainstorm AI
Young people are ‘growing up fluent in AI’ and that’s helping them stand apart from their older peers, says Gen Z founder Kiara Nirghin
By Angelica AngDecember 10, 2025
13 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
20 hours ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
18 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
12 hours ago
placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
Fed’s expected rate cut today is less about stimulating the economy and more about protecting the job market from ‘shattering’
By Eleanor PringleDecember 10, 2025
19 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.