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This sports bra has microchips in it

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm and author of Fortune Tech
September 25, 2015, 10:00 AM ET
Chromat Featuring Intel Collaboration
Photograph by Daniel C Sims—Getty Images

WHAT: A high-tech undergarment that walked the runway at New York Fashion Week.

UNDERWIRED: Embedded in it are Intel (INTC) Curie chips, tiny circuits packed with motion sensors, wireless radios, and battery-charging abilities.

SMART SUPPORT: Triggered by changes in the wearer’s perspiration, respiration, and body temperature, the garment’s electronics adjust built-in vents made of a shape-memory alloy to warm or cool the wearer.

ACTIVEWEAR: Global spending on wearable tech could total $19 billion by 2018, per Juniper Research. “Fabric is challenging,” says Intel vice president Ayse Ildeniz. “It must be washed. It’s price sensitive.”

SWEAT EQUITY: Having missed the mobile revolution, Intel hopes Curie will help it ride the next computing wave. “How do I make sure your smart shirt works with the other tech you’re wearing?” Ildeniz asks. “Standards, interoperability—to technologists, that’s incredibly difficult.”

A version of this article appears in the October 1, 2015 issue of Fortune magazine with the headline “Wearable. Wireless. Web-ready.”

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm and author of Fortune Tech
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Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

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