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Advertisers leave ‘The View’ amid Miss America controversy

attends the 2016 Miss America Competition at Boardwalk Hall Arena on September 13, 2015 in Atlantic City, New Jersey.attends the 2016 Miss America Competition at Boardwalk Hall Arena on September 13, 2015 in Atlantic City, New Jersey.
Miss Colorado, Kelley Johnson attends the 2016 Miss America Competition at Boardwalk Hall Arena on September 13, 2015 in Atlantic City, New Jersey.Photograph by Donald Kravitz — Getty Images

Advertisers Johnson & Johnson and Eggland’s Best are distancing themselves from The View amid yet another controversy.

Two of the ABC show’s co-hosts are under fire after making disparaging comments about Miss America contestant Kelly Johnson’s monologue about in the pageant’s talent competition:

https://www.youtube.com/watch?v=HSe_rgVbRGo

Johnson, a nurse who entered the competition as Miss Colorado, spoke about her Alzheimer’s patient named Joe, pointing out the simultaneous limitations and liberties of being a nurse.

“No, Joe, I can’t do that, I’m just a nurse,” she said, recalling her conversations with her patient, who would ask her to change a treatment or medication. “But because I didn’t do those things, we connected on other levels,” she explained.

The View co-host Michelle Collins didn’t find the monologue moving, and mocked Johnson for “basically read[ing] her emails out loud” in Wednesday’s show. Her colleague Joy Behar added, “Why does she have a doctor’s stethoscope on?”

There was an eruption of outrage at the comments on social media, with nurses and others circulating the hashtag #NursesUnite to show support for Johnson.

Echoing Twitter’s sentiments, Johnson & Johnson and egg brand Eggland’s Best announced on their Facebook pages yesterday that they would no longer be advertising with The View.

“In light of the comments about the nursing profession recently made on daytime television we will no longer be advertising on the show in question,” reads the Eggland’s Best post. Meanwhile, Johnson & Johnson said it would donate “some of the money we saved by pausing our ads on a certain daytime program” to the Foundation of the National Student Nurses Association (FNSNA) to support nursing students.