• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

3

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
TechFuture of Work

This company is redesigning how it works with virtual reality

By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
September 2, 2015, 1:20 PM ET
DIRTT

Interior construction company DIRTT (Doing It Right This Time) is using Oculus Rift headsets to show clients exactly what their banks, office buildings, and other projects look like before construction has even begun.

The company designed a wireless set-up that includes a backpack and Polhemus technology, which uses an alternating current magnetic field to track movement. Clients can walk around the room untethered and experience everything from the layout of the furniture to the location of the columns and windows.

“We allow the physical freedom to explore, and as part of that we’ve also integrated technology for motion tracking,” Barrie Loberg, CTO and co-founder, says. “When you physically walk forward, you walk forward in your virtual world. It’s an extremely compelling experience for the participant and it eliminates the motion sickness that’s common with VR because we’ve completely synchronized your physical motion with the virtual motion.”

DIRTT developed its ICE 3D design and specification software 10 years ago for 3D visual communication, and recently integrated VR into their custom set-up. The company, which generated $187 million for fiscal 2014, has seen its business increase while also saving clients time and money by offsetting expensive fixes before they physically occur.

Loberg points to a recent oil and gas project the company was working on, where the client’s design included a large column in their floorplan. They could see it in the plan view and in the renderings, but they weren’t sure if it was going to be a problem until they put on the HMDs. They unanimously agreed the column was in fact a big problem, and they changed their design.

“People need to form their intent and vision into a design, and they need to commit to purchasing that design so we can move forward,” Loberg says. “What VR does is take all of this to an entirely new level. With VR, you can feel the space! You are in the space, you are experiencing the space in a way that wasn’t possible before.”

DIRTT president Scott Jenkins credits video games for leading the wave of VR advances over the past few years. DIRTT built its ICE platform on video game technology and will soon be using consumer VR headsets designed for gaming to transform the interior construction industry.

“As soon as one of the VR units becomes commercially available, our plan is to send it to our entire distribution sales network so people around the world can experience VR with ICE and what it means for interior building,” Jenkins says. “We envision hundreds of people using it immediately within our network, and then ultimately growing to our end users. Ultimately, our VR experience will connect right to your computer in the way that a mouse connects today.”

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

For more Fortune coverage of virtual reality, watch this video:

About the Author
By John Gaudiosi
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

elon
Startups & VentureWealth
Elon’s wealth: 1 trillion dollar bills would stretch 97 million miles, to the moon and back over 200x
By Wyatte Grantham-Philips and The Associated PressJune 12, 2026
1 hour ago
With SpaceX IPO, Elon Musk is the world’s first trillionaire — but he mostly lives in a tiny home in south Texas. ‘There is no food in the fridge’
Startups & VentureElon Musk
With SpaceX IPO, Elon Musk is the world’s first trillionaire — but he mostly lives in a tiny home in south Texas. ‘There is no food in the fridge’
By Jason MaJune 12, 2026
1 hour ago
Elon Musk’s wealth could double the economy of his native South Africa as world’s first trillionaire
Startups & VentureElon Musk
Elon Musk’s wealth could double the economy of his native South Africa as world’s first trillionaire
By The Associated Press and Wyatte Grantham-PhilipsJune 12, 2026
1 hour ago
musk
Startups & VentureSpaceX
Elon Musk, the trillionaire: pay packets go multi-planetary in SpaceX IPO
By Bernard Condon and The Associated PressJune 12, 2026
2 hours ago
Warehouse workers with robot
SuccessJobs
Walmart has a message for its 2.1 million workers: AI is going to improve your job, not take it: ‘Technology will power our future’
By Emma BurleighJune 12, 2026
2 hours ago
blunt
Arts & EntertainmentReligion
Aliens are so mainstream the Catholic Church just fired an exorcist for saying UFOs are demons
By Krysta Fauria and The Associated PressJune 12, 2026
2 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
7 hours ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
3 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.