People like to use social media to brag about things. Vacations, meals and front-row concert tickets are all game for Insta-bragging. So, of course, is the hot new car you’re driving, or even just one you’re seeing.
Some cars, though, are much more likely to be bragged about then others. According to a study from the Auto Insurance Center, BMW is the brand that gets the most Instagram posts. Other popular brands include Lamborghini, Ferrari and Porsche.
One kind of strange inclusion near the top is Jeep at number two. Perhaps people are still listening to “California Gurls” by Katy Perry (in which she brags about how she likes to “freak in [her] Jeep.”)?
In any event, here is a chart comparing the “Instagrammability” of some of the biggest car makes out there:
But getting a lot of Instagram action didn’t mean you sold a lot of cars. Chrysler had the fewest Instagram posts of any of the major manufacturers at around 30,000 — let’s be honest, #Chrysler doesn’t so much excite me as it does make me think of my parents trying to add a hashtag to everything — but sold more than a million cars in the U.S. so far this year. Ferrari, the third most Instagrammed-brand, sold just more than 1,000 cars so far in 2015. Seems like social media is more about aspiration than reality.
