• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Does vCloud Air have a place in VMworld’s future?

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
August 31, 2015, 11:01 AM ET
CA: Companies In Silicon Valley
A logo sign at the headquarters of VMware, Inc., in Palo Alto, California on December 6, 2014. Photo Credit: Kristoffer Tripplaar/ Sipa USA *** Please Use Credit from Credit Field ***Photograph by Kris Tripplaar—Sipa USA

If you follow cloud computing at all, you may well be wondering what’s up with vCloud Air, VMware’s response to public cloud juggernaut Amazon (AMZN) Web Services. It launched two years ago, but there doesn’t seem to be a ton of traction among big customers or service providers, even among the many of them that run VMware’s vSphere virtualization in their own data centers.

Last week, CRN pretty much declared vCloud Air done, reporting that VMware (VMW) will likely stop work on major new upgrades and features. On Monday, VMware announced several new and improved vCloud Air features including a new SQL database service and vCloud Air Object Storage for unstructured data. The latter is a product of a partnership between Google (GOOG) and VMware announced early this year.The news dropped just before VMworld, the company’s annual conference, kicked off Monday morning in San Francisco.

My take is that vCloud Air will end up at another EMC-and-VMware affiliated company dedicated to cloud computing. EMC signaled that intention last spring when it announced its $1.2 billion acquisition of Virtustream, an enterprise-focused cloud company that makes heavy use of vSphere.

Virtustream, led by chief executive Rodney Rogers, according to the release, will join the EMC Federation that already includes VMware, RSA, VCE, Pivotal, and EMC (EMC) itself. Rogers, like the chief executives of other federation companies, reports to EMC chief executive and chairman Joe Tucci.

Asked to comment, a VMware spokesman characterized all this talk as rumor and speculation. “But,” he added, “as you can see we announced today new offerings related to vCloud Air.”

Of course a lot of this depends on how EMC, which owns 80% of VMware, resolves its differences with activist investor Elliott Management, which now owns a good chunk of EMC stock and has pressed EMC to sell off its VMware stake. A standstill agreement between EMC and Elliott Management ends in September. Tick tock.

 

emc federation

For more on how VMware initially pitched its cloud effort, check out the video below.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
23 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

taxi
Commentaryregulation
America’s AI regulatory patchwork is crushing startups and helping China
By James Richardson and Eric TanenblattJanuary 30, 2026
1 hour ago
Photo of Elon Musk
NewslettersTerm Sheet
$100 million-plus funding rounds used to be incredibly rare. Now, 40% of seed and Series A rounds are clearing that bar
By Allie GarfinkleJanuary 30, 2026
2 hours ago
NewslettersFortune Tech
Apple delivers blowout earnings; gets bupkis
By Alexei OreskovicJanuary 30, 2026
2 hours ago
AICollaboration
Are you a cyborg, a centaur, or a self-automator? Why businesses need the right kind of ‘humans in the loop’ in AI
By François Candelon, Katherine Kellogg, Hila Lifshitz and Steven RandazzoJanuary 30, 2026
3 hours ago
HealthScience
As billionaires chase immortality, this startup cofounded by a Harvard genetics professor gets FDA approval for the first partial de-aging human trial
By Marco Quiroz-GutierrezJanuary 30, 2026
4 hours ago
A man works on two computers while a coworker looks on in the background.
AIGen Z
Gen Z believes using AI is making their colleagues dumb and lazy, but may paradoxically see it as key to their own promotion, Wharton says
By Sasha RogelbergJanuary 30, 2026
5 hours ago