• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

He failed the military pilot eye test—so he built a $1 million-a-day traffic company and bought flying lessons. Now he’s Top Gun’s stunt pilot 

3

Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of money

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

He failed the military pilot eye test—so he built a $1 million-a-day traffic company and bought flying lessons. Now he’s Top Gun’s stunt pilot 

3

Despite being a multimillionaire, Suze Orman still cooks at home whenever possible—and says eating out is one of the biggest wastes of money
TechApple

Why Apple has gone from the market’s biggest winner to one of its biggest losers

By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
August 21, 2015, 8:06 AM ET
Apple Reports Quarterly Earnings
NEW YORK, NY - JULY 23: The Apple logo hangs in front of an Apple store on July 23, 2013 in New York City. Apple is due to report third-quarter earnings after the markets close Tuesday. Apple, the California based technology company, has watched its stock sink to $427.68 a share from an all-time high of $702 last September. The company is under pressure to release a new blockbuster product. (Photo by Spencer Platt/Getty Images)Photograph by Spencer Platt — Getty Images
Google source logo
Add Fortune on Google for similar content.

Apple’s (AAPL) stock price has fallen 16% since it’s all time high of $134.50 reached in April, with the latest decline coming amid reports that smartphone sales declined by 4% over-year for the 2015 second quarter.

The closely watched stock is just one of dozens of big names that have notched sharp declines in their market capitalizations this year, according to a report in USA Today.

“There’s still denial going on, but this is what happens in late stages (of bull markets),” Ken Winans of Winans International, told the paper. “The darling stocks start to get hammered.”

Though data from China is helping to drive share prices lower, the stock has generally been in retreat since Apple reported its third quarter earnings, when it announced that it sold far fewer iPhones than analysts were expecting.

Toni Sacconaghi, an analyst at Sanford C. Bernstein, told CNBC Friday that if iPhone unit sales remain subdued, Apple’s stock is likely to continue to tread water or underperform the market.

Investors would feel better if Apple had another product to fill the space, he added, and the Apple Watch and Apple Music are not likely to do that in the near term.

Shares of Apple jumped some 60% in the year prior to hitting that high in April, USA Today noted. Now Apple is up just 2% on the year.

About the Author
By Chris Matthews
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.