• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Toyota

Toyota’s new truck makes off-roading simpler — ‘more civilized’

By
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Down Arrow Button Icon
August 16, 2015, 3:00 PM ET
Courtesy of Toyota

Toyota has a lot riding on the new Tacoma. While Toyota has dominated the midsize pickup truck segment with Tacoma, General Motors Co. rejoined the segment last year with Chevrolet Colorado and GMC Canyon, and both have proven to be strong sellers.

Which may explain why the 2016 Tacoma — an updated model after a ten-year run — is offering a feature for those car enthusiasts who seek thrills on rugged, off-road terrain. The new Tacoma — which fans call the “Taco” — can be equipped with “crawl control,” a high tech system of computerized sensors and controls. It’s the first such application for a truck.

“We think that 40% of Tacoma buyers take their vehicles off road,” said Bill Fay, vice president of Toyota Motor Corp.’s U.S. divisional operations. “In the very toughest spots, crawl control will make things a bit more civilized.”

True, but the new feature might also make the new Tacoma appear soft or sissified compared with those off-road models that require more touch and coordination with brake pedal and accelerator.

 

Crawl control is the latest automotive high-tech gadget that precludes the judgment and driving skill of the person behind the wheel in order to deliver performance that, in theory, will avoid errors and slip-ups. Jeeps, Land Rovers and other off-road vehicles largely depend on the skill of their drivers to avoid getting stuck in rough, unpaved terrain. Toyota’s new Tacoma has a computer and sensors that apply brakes and gas automatically to each wheel. The driver need only steer.

It’s the latest gadget that is leading to self-driving cars, which need little or no driver input. By automating braking, cornering accelerating, lane-changing and navigation in a more comprehensive fashion, engineers at Google and elsewhere can build vehicles that can drive themselves.

In off-roading situations, conventional four-wheel-drive vehicles with high ground clearance may be able to avoid getting stuck in rough terrain if their drivers are skillful enough to sense when to apply gas and brakes.

In a demonstration held at an 1,800-acre backcountry proving ground on the outskirts of Seattle, Toyota invited scores of automotive journalists to test crawl control.

[fortune-brightcove videoid=4040972115001]

 

After bringing Tacoma to a full stop, the system is activated by a switch on the dashboard. Sensors and a computer apply brakes or power to individual wheels when needed, at five speed settings up to a maximum of five m.p.h. The driver has only to guide the vehicle’s direction with the steering wheel.

Pickup trucks are sold to consumers mostly on their capability to haul, tow and stand up to rough treatment. Tacoma flaunts its ability to overcome off-road pitfalls, with little driving skill needed.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
20 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
21 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
2 days ago
placeholder alt text
Economy
Even if the Supreme Court rules Trump's global tariffs are illegal, refunds are unlikely because that would be 'very complicated,' Hassett says
By Jason MaDecember 21, 2025
4 days ago
placeholder alt text
Success
Meet the millennial father of six who rebuilt his life through the trades—and questions America's obsession with college
By Eva RoytburgDecember 24, 2025
2 days ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
2 days ago

Latest in

Greg Hart, CEO, Coursera.
SuccessLeadership
After 23 years working for Jeff Bezos, the CEO of a $1.3 billion skills platform shares lessons he learned from Andy Jassy and the Amazon founder
By Eleanor PringleDecember 26, 2025
58 minutes ago
CryptoWeb3
The world’s leading blockchain-based taxi app is setting its sights on New York City
By Angelica AngDecember 25, 2025
6 hours ago
InvestingCollectibles
Logan Paul auctions off $5.3 million Pokémon card, urging young people to invest more in nontraditional assets: ‘Don’t be afraid to take a risk’
By Sydney LakeDecember 25, 2025
16 hours ago
Kiara Nirghin, the co-founder and CTO of the applied AI lab Chima
AIBrainstorm AI
Gen Z founder on ‘AI anxiety’ and being pigeonholed as generation shortcut: that’s the ‘biggest misconception’
By Nick LichtenbergDecember 25, 2025
19 hours ago
Mark Zuckerberg stands in a doorway
Real EstateMark Zuckerberg
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
20 hours ago
SuccessMillionaires
Meet the millionaires living the ‘underconsumption’ life: They drive secondhand cars, batch cook, and never buy new clothes
By Eleanor PringleDecember 25, 2025
20 hours ago