Good morning, Broadsheet readers! Fortune’s Michal Lev-Ram reveals that Apple has hired 11,000 women in the past year, Carly Fiorina pleads her case in an op-ed, and the lawyer who helped defeat DOMA is back with another groundbreaking suit. Plus, more on the collapse of Zirtual. Enjoy your Friday.
• Something doesn't add up. Zirtual CEO Maren Kate Donovan talks to Fortune's Leigh Gallagher in her first interview since the company imploded this week. According to Donovan, the shoddy work of an outsourced CFO was a primary cause of the virtual assistant startup's demise. Yet when we caught up to that CFO, he had a very different story to tell.
ALSO IN THE HEADLINES
• Apple advances. Fortune's Michal Lev-Ram spoke with Apple HR boss Denise Young Smith about the iPhone maker's latest employee demographics. While Apple has yet to move the needle significantly on its overall workforce, the company is making strides in bringing more diverse employees into the fold: In the first half of 2015, nearly 50% Apple's U.S. hires were women, black, Hispanic or Native American. Fortune
• PepsiCo's purpose. PepsiCo CEO Indra Nooyi talks to Harvard Business Review about the power of great design, the importance of reinventing your business, and the key to creating a company with "purpose." Harvard Business Review
• I, Carly. In an op-ed, GOP presidential candidate Carly Fiorina calls on Hillary Clinton to "name an accomplishment," and says that unlike the former Secretary of State, she is working hard to earn America's votes. While many have speculated that Fiorina's lackluster tenure as CEO of Hewlett-Packard could hurt her in the race, she writes that she's proud of what she achieved at the company. CNN
• Make it official. Joanne Lipman argues that the government should require large companies to publish the details of their gender pay gaps. New York Times
• Legal eagle. Litigator Roberta Kaplan made history when she represented Edie Windsor in the landmark U.S. Supreme Court case that struck down DOMA. Now she's back with another big civil rights suit, challenging the Mississippi law that bans gay couples from adopting. Fortune
• Paid leave is about the P&L. News flash: Companies don't offer parental leave to be nice—they do it because such policies can help their bottom line. Wired
MOVERS AND SHAKERS: Martha Nelson, the former top editorial executive at Fortune parent Time Inc., has been named global editor in chief at Yahoo. Cybersecurity company Imperva has appointed Gerri Elliott to its board. Elliott is the former EVP and chief customer officer of Juniper Networks.
IN CASE YOU MISSED IT
• An honest-to-goodness unicorn. Honest Company, the natural baby-products retailer co-founded by actress Jessica Alba, has raised new funding that values the company at $1.7 billion. WSJ
• Women get on board. When HP splits into two companies this fall, it will have “the most diverse boards of any tech company in America"—at least according to Reverend Jesse Jackson. Fortune's Valentina Zarya has a closer look at two of the most prominent women to govern the new companies. Fortune
• Bey's got it covered. Beyonce looks amazing on the front of September's Vogue. This is the pop star's third time covering the fashion glossy—and the third time a black woman has landed on the cover of the coveted September issue. Vogue
• What, me worry? Research shows that the "worrywort" part of the brain is larger in women than it is in most men. While that can cause women to overthink things, say executive coach Michelle McQuaid, there are ways to train your brain to become more confident and decisive. Fortune
• Walk in Tory's flats. Designer Tory Burch's eponymous foundation, which is dedicated to helping female entrepreneurs, has launched a new website to provide women with online tools like a business plan builder and a guide to naming your company. Fast Company
• No news is good news. Former The View co-host Nicolle Wallace says she didn't plan to quit the ABC talk show, and only learned that she had been fired by reading about it. Variety
Tune in to Fortune Live today and every Friday at 3 pm ET at Fortune.com. Leigh Gallagher hosts Fortune Live, and today she interviews New York Senator Kirsten Gillibrand and Bonobos founder Andy Dunn. I'll also be joining Leigh, Fortune's Claire Zillman and Ellen Bravo, executive director of Family Values at Work, to talk about paid parental leave. And Fortune's Pattie Sellers will be on the show talking about Coca-Cola, Google and its new corporate identity, Alphabet.
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ON MY RADAR
Tina Fey teams up with her old 30 Rock gang Mashable
Freezing offices are just the beginning of sexist workplace norms The New Republic
Megyn Kelly vs. Donald Trump will go another round Fortune
Rise of the female superhero Yahoo
Mine is not the only field that lacks enough women. Where are all the lady blacksmiths? What about the bait-and-tackle shopkeepers, pool maintenance professionals, building superintendents, or CEOs of Fortune 500 companies?Stephen Colbert, writing in <i>Glamour</i> about the dearth of women in late-night TV and his plan to 'lean in' to his female side as he takes over CBS's <i>Late Show </i>from David Letterman.