Skip to Content

This new BMW feature will make other drivers jealous

A worker fixes the logo of German car maker BMW on a BMW car at the company's plant in Regensburg, southern Germany, on March 13, 2014. Photograph by Armin Weigel — AFP/Getty Images

Updated Tuesday, August 11

Are you sick and tired of waiting at red lights, idling with nothing to occupy you except for your all-Taylor Swift playlist? Well, BMW has your back.

The German luxury automaker is working with a Portland, Oregon-based tech company whose system can tell the color of stoplights on the road ahead, relaying that information to the driver, CNBC reports. That can help drivers time their approach to avoid standing still at a red light, meaning less frustration and more efficient driving.

The company, Connected Signals, already makes a smartphone app that it claims works in dozens of cities around the world. BMW, however, is integrating the feature directly into its latest dashboard technology. Meanwhile, Apple and Google are rolling out CarPlay and Android Auto, respectively, to make vehicles’ infotainment systems more closely resemble smartphone interfaces.