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Watch Microsoft’s unusual Russian Windows 10 ad

July 30, 2015, 3:58 PM UTC
Microsoft's Windows 8.1 Goes On Sale
The Microsoft Corp. logo is displayed at a launch event for the company's Windows 8.1 operating system in Tokyo, Japan, on Friday, Oct. 18, 2013. Microsoft Chief Executive Officer Steve Ballmer, who will be retiring within a year, said the company is still working to make sure that the personal computer remains relevant as "the device of choice." Photographer: Kiyoshi Ota/Bloomberg via Getty Images
Photograph by Kiyoshi Ota — Bloomberg via Getty Images

Microsoft (MSFT) began its Windows 10 ad campaign last week by having Ethan Hawke explain to us how adorable babies will grow up with this wonderful new technology, appealing to consumers’ love for smooth voices, catchy songs, and cuteness. It was beautiful.

Their new Russian commercial, on the other hand, is … interesting?

The ad depicts Windows software as cartoon characters. Windows 10 is a starlet getting ready for a premiere that everyone seems to be excited for, particularly the nosy paparazzi. She strikes up a new romance with the hunky Edge, Microsoft’s new Internet browser, and apparently Windows 10’s new boyfriend. At the end of the ad, Windows 10 emerges, backed by all her Windows software friends.

Maybe you Russian speakers out there will be able to make sense of this:

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