Domino’s growth driven by digital orders
Domino’s is quickly becoming the digital darling among pizza joints. In fact, the company, which reported strong second quarter earnings, said that more than half of its orders are made through digital means.
The pizza-maker saw sales in U.S. stores rise 12.5% and international stores were up 6.7%, according to USA Today.
It is digital offerings where the bulk of sales are now made include its website and mobile, including being able to order pizza via texting and tweeting. In May, the fast food brand began allowing customers to tweet to order food.
“It was simply another great quarter,” said CEO J. Patrick Doyle in a statement. “Our franchisees and corporate team members are executing at a very high level, and our digital initiatives continue to help attract more customers around the world. We’re in a great place as a brand.”
Domino’s (DPZ) has also savored a simplified menu in recent years, while its competition has started selling some particularly wacky offerings, such as a hot dog pizza offered recently by Pizza Hut (YUM).