EVERYONE'S TALKING

• Behind the music. Fortune's Michal Lev-Ram has the backstory on Taylor Swift’s infamous "love letter" to Apple. Speaking at Fortune‘s Brainstorm Tech conference, Big Machine Records CEO Scott Borchetta—who signed Swift when she was 14—shared the details of his conversations with Swift and Apple in the days preceding the pop star's open letter to the tech giant. Fortune

ALSO IN THE HEADLINES

• Apple steps up—slooowly. Fortune's Pattie Sellers checks in from Brainstorm Tech, reporting that Apple global HR chief Denise Young Smith told attendees the company’s next diversity report will come this summer and will reveal some progress. Young Smith did share a sneak peek at the stats, revealing that about 35% of Apple’s recent recruits are women. "We have a tremendous long way to go," she said.  Fortune

• A crisis of confidence. After less than two months on the job—and just days after the departure of CEO Ellen Pao—Reddit’s chief engineer Bethanye Blount has quit the online community. Blount said her move was not directly related to Pao’s exit, but noted that she had lost confidence in the new direction of the company.  Re/Code

• Venturing forward. Speaking of Ellen Pao, Kleiner Perkins partner John Doerr told the Brainstorm Tech crowd that fighting off Pao's discrimination suit left the firm battered, but "it also raised our desire to do more." While VCs are still "pathetic" on the issue of diversity, says Doerr, he noted that KP has launched several programs to help the firm improve, including unconscious bias training.  Fortune

• Put us in, coach. A year ago, Becky Hammon joined the San Antonio Spurs, becoming the first female assistant coach in the NBA. Now she's making history again as the head coach of the Spurs Summer League team. Hammon spoke to Fortune about her team, her experience playing in the WNBA and why, even when you're a trailblazing woman, "basketball is basketball...and great players want to be coached." Fortune

• The "Girls"-Sheet? Looks like I have some competition: Lena Dunham took to Instagram to announce that she and Girls production partner/showrunner Jenni Konner are planning to start an email newsletter this fall, covering "feminism, style, health, politics, friendship and everything else." People

• Virtually amazing. Speaking from the Brainstorm Tech stage, Birchbox CEO Katia Beauchamp announced that Birchbox Man, the lifestyle company’s male-focused division, will launch a virtual reality product for its subscribers. Fortune

MOVERS AND SHAKERS: Sears Holdings announced that Joelle Maher has joined the company as president and chief member officer for Sears. In a shakeup at Vince, CEO Jill Granoff and president and chief creative officer Karin Gregersen have resigned. The retailer named Livia Lee SVP of Merchandising. GM CEO Mary Barra has joined the Stanford University board of trustees.

IN CASE YOU MISSED IT

• Life imitates art? Filmmaker Laura Poitras, who won an Oscar for Citizenfour, her documentary about Edward Snowden, has filed a lawsuit against several U.S. government security agencies, alleging that she was regularly harassed by airport security officials between 2006 and 2012. Fortune

• A Fed feud. Almost 18 months after becoming Fed Chairwoman, Janet Yellen is struggling to manage an increasingly strained relationship with Congress. Worst case scenario: The tension could impact the central bank’s effectiveness. WSJ

• Cruise director. San Francisco native Kate McCue will soon take the helm of the 2,158-passenger Celebrity Summit, becoming the first American woman to command a mega-cruise ship.  USA Today

• The greatest of all time? This story argues that, rather than wait until Serena Williams wins the Grand Slam (go, Serena!), we should appreciate the tennis superstar right now and, perhaps, even go ahead and deem her the "greatest player ever." New York Times

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ON MY RADAR

Carli Lloyd: The story behind the greatest goal in U.S. history  Sports Illustrated

A roundup of reviews of Harper Lee's Go Set a Watchman  EW

Women in Turkey fight domestic violence with an app  Fortune

Target welcomes breastfeeding moms in any area of the store  Racked

QUOTE

I see myself in you. I see my daughters in you. When you become an old mother like me you will know what I mean.

First Lady Michelle Obama, speaking to a gathering of teen girl activists