• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryLeadership

Multitasking may be killing your productivity at work

By
Veenu Aishwarya
Veenu Aishwarya
Down Arrow Button Icon
By
Veenu Aishwarya
Veenu Aishwarya
Down Arrow Button Icon
July 13, 2015, 10:15 AM ET
Courtesy of Veenu Aishwarya

Leadership Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: What’s your best advice for staying productive at work? is written by Veenu Aishwarya, co-founder and CEO of AUM LifeTech.

Running a successful (and productive) business requires an extensive set of rules and enormous effort. The rules are simple, the challenging part is the execution. Here are the most important things to keep in mind:

Manage your time efficiently
My father, who is one of my biggest champions, taught me the importance of time management. Because once you lose time you can’t get it back. Time management can vary from person to person and business to business, but the key is to know your priorities and get rid of the noise. Time is money and timing is everything in business.

Cut your losses
When deciding whether or not to move forward with a project/assignment, always consider all the parties involved. During the course of a project, if the expectations are not met for any reason, timely revisions should be made. The ability to troubleshoot, pull the plug or override an existing decision is critical to productivity. Otherwise, the project can become a burden and significantly harm the business.

Stay focused
Don’t take on too many tasks at once. In today’s hyper-competitive world, we often try to achieve more than we have time for. That said, there is a difference between multitasking and getting things jumbled up in a way that nothing gets done and the quality of work suffers. It’s okay to be ambitious, but always be realistic and aware of your limitations.

Communicate your goals
It’s critical to efficiently delegate work to team members. Make sure that everyone knows what his or her responsibilities are. No matter the size of your team, it helps to indicate soft and hard deadlines so that everyone is on the same page. You may develop a phenomenal product, but if it misses the deadline, it’s essentially useless.

Get enough sleep
This may be the most important aspect to productivity. Working 16 to 18 hours without enough sleep will lead to burnout. It’s okay to have a few long stretches, when needed, but always be mindful enough to give your body the proper rest it needs to refuel.

Read all answers to the Leadership Insider question: What’s your best advice for staying productive at work?

Why you should tackle your toughest tasks before 2 P.M. by Tom Gimbel, CEO of the LaSalle Network.

How can I increase my productivity at work? by David Reese, vice president of people and culture at Medallia.

How planning your day is actually making you less productive by William Craig, founder and president of WebpageFX.

The real reason you can’t focus at work by Sandhya Venkatachalam, co-founder and partner of Centerview Capital.

Want to be more productive? Start understanding your brain by Ryan Smith, CEO and founder of Qualtrics.

3 ways to stay productive while working remotely by Jeff Rodman, co-founder of Polycom.

This CEO says you should work less to be more productive by Jim Yu, CEO of BrightEdge.

The biggest career lesson this Navy SEAL learned in Iraq by Chris Fussell, chief growth officer at McChrystal Group.

Here’s how to keep your employees happy (and productive) by Michael Keoni DeFranco, founder and CEO of Lua.

9 things you can do every day to be more productive by Ryan Harwood, CEO of PureWow.

How managers are killing the productivity of their employees by Todd McKinnon, co-founder and CEO of Okta.

Warby Parker’s Co-CEO: Why it’s okay to say ‘no’ to your boss by Dave Gilboa, co-CEO of Warby Parker.

About the Author
By Veenu Aishwarya
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
11 hours ago
putin
CommentaryRussia
Exclusive analysis: we looked at the 400 western firms still in Russia. Their paltry size strips Putin’s bluff bare naked
By Jeffrey Sonnenfeld, Stephen Henriques, Jake Waldinger and Giuseppe ScottoFebruary 27, 2026
1 day ago
roth
CommentaryLeadership
The AI resource reallocation challenge: How can companies capture the value of time?
By Erik RothFebruary 27, 2026
1 day ago
will
CommentaryAdvertising
I’m one of America’s top pollsters and I’ve got a warning for the AI companies: customers aren’t sold on ads
By Will JohnsonFebruary 27, 2026
2 days ago
the pitt
CommentaryDEI
‘The Pitt’: a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
david booth
CommentaryMarkets
3 lessons from investing’s ‘moneyball’ moment
By David BoothFebruary 25, 2026
3 days ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
12 hours ago
placeholder alt text
Economy
Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
By Eleanor PringleFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.