• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryLeadership

Warby Parker’s Co-CEO: Why it’s okay to say ‘no’ to your boss

By
Dave Gilboa
Dave Gilboa
Down Arrow Button Icon
By
Dave Gilboa
Dave Gilboa
Down Arrow Button Icon
June 9, 2015, 11:30 AM ET

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “What’s your best advice for staying productive at work?” is by Dave Gilboa, co-CEO of Warby Parker.

“No” is an excellent word—get comfortable using it
Many jobs in today’s corporate environment consist of arriving at the office, attending back-to-back meetings, and going home. But sitting through endless meetings doesn’t translate into being productive. Meetings are not work. In fact, they are interruptions and distractions from actual thinking and real productivity.

So how do we get sucked into this routine? Office culture conditions us to say “yes” to every meeting we’re invited to: meetings give us access to information, being invited makes us feel included, and if we have nothing on our calendar during that time, why not attend? But this is a dangerous habit—one that clutters calendars, interrupts workflows, and scatters attention. Research has shown it takes up to 25 minutes to return to a task when interrupted, and meetings are simply very long interruptions. One of the most effective tools I’ve learned in staying productive has been to say “no” to meetings and other unnecessary demands at work.

At the end of each week, I review all of the meetings I’ve attended and rank them from zero to two. Zero means the meeting was not a good use of my time, and if given the choice again I would have skipped it. Two means it was a useful meeting, and I want to be spending more of my time in those types of discussions. One falls somewhere in the middle, and I view it as a meeting I can attend unless there are other priorities. Then I look for opportunities going forward to eliminate zeros and find more twos.

Another practice I’ve found useful is to schedule 90 minutes of unstructured time for myself every day—these are blocks of time in my calendar that can only be moved in case of an emergency. During this time I’m able to take a step back and think about projects, walk around the office or outside, and review pieces of work in depth–without any distractions. This has been invaluable for me.

Change your environment
For years now we’ve seen the rise of the open-plan office environment. For the most part, this is a good thing. Open office plans enhance collaboration, encourage spontaneous interactions across departments, and help cross-pollinate ideas. They also ensure that team leaders and executives are exposed and in touch with the rest of the organization.

The downside is that open offices are distracting and noisy. To alleviate these drawbacks, we’ve incorporated different environments into the new Warby Parker office—ranging from an open atrium designed to be a gathering place to a wood-paneled library where talking is not allowed. Quick, spontaneous conversations can take place out in the open, and dedicated thinking can be done in the library or in small nooks stationed around the office. These diverse settings give employees a chance to move around and align their surroundings with the task at hand.

Optimize your life outside of the office
Being productive in the office starts outside the office. Taking care of yourself—both mentally and physically—is critical. If you show up to the office stressed out, grumpy, and exhausted, you may as well not show up.

Once in the office, there’s no escaping the avalanche of stressors and distractions throughout the day—rushing to meet deadlines, keeping up with never ending emails, responding to last-minute requests, getting social media alerts, and more. The amount of noise entering your life every day is not controllable. But what you can control is how you react to this noise. Staying healthy, eating right, exercising, meditating, and getting plenty of sleep are all activities that lead to higher focus and energy levels. I find that starting my day off with a run and quick meditation allows me to deal with even the craziest days without stress, exhaustion, or diminished focus.

About the Author
By Dave Gilboa
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

hegseth
CommentaryMilitary
America shot its arsenal empty in 2 wars. Now it needs Beijing’s permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
4 hours ago
Duncan Tait, CEO of Inchcape
Europecar manufacturing
“Competition is good for the industry”. Inchcape CEO’s case for optimism in automotive’s next chapter
By Duncan TaitApril 30, 2026
7 hours ago
agentic
CommentaryAI agents
Why your data infrastructure — not your AI model — will determine whether Agentic AI scales
By Jeffrey Sonnenfeld, Stephen Henriques, Catherine Dai and Zander JeinthanuttkanontApril 30, 2026
10 hours ago
hoskins
Commentaryoffices
Gensler Co-Chair: Hot-desking was supposed to save money. It may be costing you your culture
By Diane HoskinsApril 30, 2026
12 hours ago
tillis
CommentaryCongress
Thom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
13 hours ago
iran
CommentaryIran
The Strait of Hormuz is a data problem, not just a military one
By Erik Bethel and Ami DanielApril 30, 2026
14 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
20 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.