The McDonald’s iconic Quarter Pounder is reportedly about to get even bigger.
Citing a document that it reviewed, CNBC.com reported Friday that the chain will soon unveil a Quarter Pounder that weighs 4.25 ounces ahead of being cooked. The new product will also apparently have a new shape.
The current beef patty for a McDonald’s (MCD) Quarter Pounder weighs 4 ounces before it’s cooked, and then goes down to 2.8 ounces after it has been prepared, CNBC said.
“As (CEO) Steve Easterbrook has shared, we’re always innovating around McDonald’s food, drinks and restaurant experience based on customers’ preferences, and that includes hotter food and reviewing cooking procedures, and we’ll share more details soon,” McDonald’s told CNBC in a statement.
The news website cited the document as saying that the move “improves the taste, texture and appearance of the burgers” because the “patties retain more moisture resulting in a juicier and more flavorful burger.” The move is a bid to help struggling sales, CNBC noted.
The new burger could be released as early as next month.
In other McDonald’s news, the fast food chain announced consumers are ordering more healthier Happy Meals, and it also recently added mozzarella sticks to its menu in Wisconsin as a test.