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RetailRetail

McDonald’s says people are ordering healthier Happy Meals

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 25, 2015, 11:19 AM ET
McDonald's Profit Rises 12%, Spurred by Sales Of Frozen Drinks
A McDonald's Big Mac value meal a arranged for a photo in New York, U.S., on Friday, July 23, 2010. McDonald's Corp., the world's largest restaurant chain, posted a 12 percent gain in second- quarter profit after attracting more customers with its frappes and smoothies. Photographer: Jin Lee/Bloomberg via Getty ImagesPhotograph by Jin Lee — Bloomberg via Getty Images

McDonald’s says its customers are opting for healthier options in their Happy Meal, the company’s menu item for kids.

 

The fast food chain told the Associated Press that 48% of Happy Meals were served with soda between July 2014 and May of this year, down from 56% year-over-year. The downwards shift, discovered in a company-commissioned report, came after McDonald’s removed soda options from its Happy Meal menu, though customers can still ask for soft drinks.

“I would expect that this would continue to go down,” Julia Braun, director of nutrition at McDonald’s, told the AP.

Fortune has reached out to McDonald’s for more information about soda consumption at the chain.

 

The McDonald’s soda report was conducted by Keybridge, which performed surveys of 100 restaurants in the U.S. and 81 in Italy.

In other McDonald’s news, the company has been testing mozzarella sticks in Wisconsin recently. It also started using new packaging for bike riders. Sales at the fast food chain have been down as well.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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