Artificial IntelligenceCryptocurrencyMetaverseCybersecurityTech Forward

Twitter wants to be a shopping destination

June 19, 2015, 5:27 PM UTC
Twitter Goes Public On The New York Stock Exchange
Andrew Burton Getty Images

Twitter wants to make it way easier for you to buy products straight from your timeline.

The social media company announced Friday that it’s testing two new ways to help users discover items on sale around the web.

The first is a way to better organize and surface tweets about products and places. The pages will include product descriptions, prices, and an option to buy.

The second is a way for brands and people to make Twitter (TWTR) collections of products and places. That way a user can browse through the collections to get more information on the product. Demi Lovato is one of the celebrities already using the new function on Twitter, which can be found here for a better idea about how it works.


“This is just the beginning. In the coming months we’ll be testing more new experiences we hope give you the most personalized and relevant information about the places and things you want to explore,” the company wrote in a blog post.

The move comes just days after former CEO Dick Costolo announced he’ll be stepping down from the top post at the social media site. Co-founder Jack Dorsey is the interim CEO.