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The Broadsheet: June 17

Good morning, Broadsheet readers! I’m back from vacation and sending out an enormous shout-out to everyone who filled in for me. Now, let’s get right to it: We have a motherlode of news from the final day of the Fortune Most Powerful Women International Summit in London. Plus, Rachel Dolezal still says she identifies as black, a prominent female exec leaves a corporate board over “gender bias,” and more people than ever before are watching the Women’s World Cup—though that’s not stopping the dumb comments. Have a great Wednesday!

EVERYONE’S TALKING

• Porn gets real. When Cindy Gallop stepped down as president of ad agency Bartle Bogle Hegarty US, she felt the itch to “do something different.” She told the Fortune MPW Summit crowd in London that the result was MakeLoveNotPorn.com, a site dedicated to celebrating real-world sex—complete with rentable videos—which she plans to grow into a massive online sex-ed hub. Fortune

ALSO IN THE HEADLINES

• Mistaken identity? Rachel Dolezal, the former Spokane NAACP official who has been accused of masquerading as a black woman despite her white roots, appeared on NBC’s Today yesterday, saying, “I identify as black.” Time

• When a seat isn’t enough. Liz Dolan, CMO of Fox International Channels, last week resigned as the sole female board member of action sports and apparel company Quicksilver because of gender bias. “I learned that even when a woman earns a seat at the table, the men can put you in a soundproof booth.”   Fortune

• Unbroken. Tech entrepreneur Martha Lane Fox co-founded European travel site lastminute.com, yet her personal story is even more remarkable than her professional success. Lane Fox, who spent two years in the hospital after a car accident left her with 28 broken bones, told the Fortune MPW audience in London how the experience changed her. Fortune

Win some, lose some. First the good news: More people are watching this FIFA Women’s World Cup on TV than ever before. Now the not-so-good news: New research finds that women athletes actually get less media coverage now than they did in 1989.  Quartz

• Time for a swift kick? In 2004, then-FIFA president Sepp Blatter said that female players “could, for example, have tighter shorts.” This year’s red card goes to Marco Aurelio Cunha, the women’s coordinator for the Confederation of Brazilian Football, for attributing the increased attention paid to the Women’s World Cup to players’ improved beauty routines. New York Magazine

• Try counting coders? What keeps Ana Botín, chair of Banco Santander, up at night? It’s the same thing that troubles many leaders, she told the MPW London attendees: Recruiting top tech talent.  Fortune

MOVERS AND SHAKERS: Janine Gibson, a senior editor at The Guardian who left the paper after being passed over for the top job, will join BuzzFeed as editor-in-chief of its UK operation. Lauren Cooks Levitan, co-founder of private equity firm Moxie Capital, has joined online sports apparel seller Fanatics as CFO. British bank Standard Chartered is replacing senior independent director Ruth Markland with Naguib Kheraj, the former vice chairman and group finance director of Barclays.

IN CASE YOU MISSED IT

140 candidates? Will the next CEO of Twitter be a woman? Former Fortune reporter and Broadsheet founding editor Caroline Fairchild polls Silicon Valley insiders for thoughts on the best female candidates for the job. LinkedIn

An endorsement ace. This profile looks at how tennis player Maria Sharapova, who made $22 million from endorsements in 2014, became the highest-paid female athlete in the world.  Bloomberg

• Emotional eating. Speaking at MPW International, Ingredion CEO Ilene Gordon said the non-GMO ingredient trend is driven by consumer sentiment rather than hard science. She compares going non-GMO to the gluten-free movement, saying it’s “an emotional issue.”  Fortune

Getting nasty. Racked chronicles how Nasty Gal, the e-commerce clothing company founded by Sophia Amoruso and now led by Sharee Waterson, went from a buzzy startup to magnet for lawsuits and controversy. Racked

Failing families. Rutgers University professor of public policy William Rodgers III writes that policymakers and employers are failing working parents for one simple reason: They see policies such as childcare subsidies and paid leave as hurting company profits.  Fortune

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ON MY RADAR

Meet the Hillary Clinton of investing  OZY

When the U.S. women play, there will be blood  WSJ

Yahoo’s Marissa Mayer is doubling down on media  Fortune

Insurance still doesn’t cover childbirth for some young women  NPR

A guide to Jurassic World‘s sexism controversy  Vox

QUOTE

Instead of tweeting what you had for lunch, why don’t you tweet what you learned at school and share it with girls around the world?

First Lady Michelle Obama on her advice to her daughters, Sasha and Malia