• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

How Siri is about to get wildly better

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
May 27, 2015, 5:04 PM ET
Photograph by Justin Sullivan — Getty Images

Siri is about to take a much more active role in iPhone users’ lives.

According to 9to5Mac, Apple is making a new tool for iOS that will use Siri, contacts, calendars, the Passbook app, and third-party apps to actively provide the user with timely information throughout the day, such as apps frequently used at a certain time of day and reminders for events.

The new tool will rival Google Now, which provides a similar service for Android phone users. It will likely be revealed as part of iOS 9 at Apple’s Worldwide Developers Conference in June.

The new tool, codenamed “Proactive,” will replace the current Spotlight search feature of iOS, and will be located to the left of the home screen, where Spotlight used to be. Spotlight lets users quickly search through their phone for apps, music tracks, and contacts. Proactive will serve up richer information, such as pulling up a flight boarding pass ahead of a scheduled flight or even nearby restaurants and ratings around meal times.

Proactive will also include a fun feature for a much unloved Apple app: maps. According to the report, users will be able to activate an augmented reality feature for the maps app by pointing the camera at a business or street. The feature will bring up menus or other information about a restaurant, or nearby establishments when pointed at a street block. It’s somewhat similar to the Monocle feature in Yelp’s smartphone apps, which brings up data about a restaurant when the user activates it while at that eatery.

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.