• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
FinanceRoad to Wealth

I tried a robo-adviser. It went a little something like this…

By
Daniel Bukszpan
Daniel Bukszpan
Down Arrow Button Icon
By
Daniel Bukszpan
Daniel Bukszpan
Down Arrow Button Icon
May 19, 2015, 6:02 AM ET
The Charles Schwab logo is displayed inside the lobby of the
UNITED STATES - JULY 07: The Charles Schwab logo is displayed inside the lobby of their investment center in New York City on Thursday July 7, 2005. Charles Schwab Corp. said it has ``no interest'' in being acquired after its shares surged as much as 15 percent on speculation the firm may be a takeover candidate. (Photo by Andrew Harrer/Bloomberg via Getty Images)Photograph by Andrew Harrer — Bloomberg via Getty Images

New products and services become obtainable to consumers on a daily basis without a human intermediary to facilitate their sale. We buy soft drinks, postage stamps and lottery tickets without a human being anywhere in sight, and it’s the norm.

This is acceptable in part because the stakes are low — if you put money in a vending machine, and the Zagnut bar doesn’t drop into the compartment below, it’s annoying, but forgettable.

This principle does not apply to everything. Take investing. If you press the “Apple” button on a hypothetical investment vending machine and it erroneously dispenses 20,000 shares of “Radio Shack” instead, you’ve got problems far exceeding a lost dollar.

Be that as it may, some financial service institutions have begun offering the services of “robo-advisers.” Traditionally, investment advice has been dispensed by a living human being, who would put a client’s money into whatever configuration of stocks, commodities or cash seemed appropriate in that particular case. Robo-advisers, however, forgo the human touch, and derive the entirety of their investment advice from an online form, filled out by the client.

Fortune decided to dive headfirst into this brave new world and use one of its own writers as the guinea pig. Namely, me.

One of the financial services firms at the center of this technological advancement is the Charles Schwab Corporation. Users who click the Schwab Intelligent Portfolios link are greeted by text proclaiming that “Investing has changed forever.”

As the user scrolls down, the next paragraphs get down to brass tacks. The service charges no advisory fees, commissions or account service fees, and is available to anyone with as little as $5,000 to invest. This puts Schwab’s service within the reach of a wider range of customers than firms that require investments of at least $100,000.

The Intelligent Portfolio also provides free automatic rebalancing, keeping investments consistent and tempering market volatility. This is not a small point, and it may be the thing that either wins or alienates potential customers. Novice investors may be attracted to the lack of guesswork, but more experienced investors may not want to leave these decisions up to an algorithm.

At this point, users answer personal questions. The first asks why you’re interested in this account. The choices are “I want to prepare for retirement,” “I’m saving for major upcoming expenses (education, health-bills, etc.),” “I’m saving for something special (vacation, new car, etc.),” “I need a rainy day fund for emergencies” and “I am retired and want income for expenses.” I chose “I need a rainy day fund for emergencies,” because as a professional writer, I will likely never make enough money to buy a new car, much less retire.

Users are also asked what how they respond to important financial decisions. The choices are, “I try to avoid making decisions,” “I reluctantly make decisions” and “I confidently make decisions and don’t look back.” I chose “reluctantly” because every financial decision, from buying movie tickets to paying the phone bill, causes me anguish.

As the user answers these questions on the right side of the screen, the left side shows a graphic called “My Portfolio,” which evolves with every submission. It depicts a circle split into four sections – stocks, commodities, fixed income and cash, and gains more detail as the user answers more questions.

At the last screen, the user enters his or her age, initial investment amount and goals for the investment. Based on my 45 years of age and fainthearted investment strategy, it hypothesizes that when I’m 80, my initial $5,000 investment will swell to $85,000 — 12 percent cash, 5 percent commodities, 29 percent fixed income and 54 percent stocks.

After that, users either press the “Sign Up” button or run away, and which one they choose depends very much on how much they trust technology to make financial decisions, even small ones. If they’re squeamish about it, this may not be for them. But if they have sufficient faith, this is a quick way for new investors to get their feet wet, or put the portfolio of the very experienced investor on autopilot.

Daniel Bukszpan is a New York-based freelance writer.

About the Author
By Daniel Bukszpan
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

elon
SuccessIPOs
SpaceX IPO targets $28.5 trillion total addressable market, mission to ‘make life multiplanetary’ and understand ‘true nature of the universe’
By Nick LichtenbergMay 20, 2026
8 hours ago
Jensen Huang, chief executive officer of Nvidia
AINvidia
Nvidia tells skeptical investors that AI is ready to go mainstream
By Ian King and BloombergMay 20, 2026
8 hours ago
SpaceX finally files IPO prospectus, reveals revenue is up–but losses are too
Big TechSpaceX
SpaceX finally files IPO prospectus, reveals revenue is up–but losses are too
By Allie Garfinkle and Alexei OreskovicMay 20, 2026
8 hours ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
9 hours ago
Clinical Psychologist Daniel Wendler
ConferencesWorkplace Innovation Summit
A ‘proudly autistic’ workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
10 hours ago
Hiba Mona Anver, wearing a black and white striped dress, gestures with her hands as she speaks onstage.
North AmericaWorkplace Innovation Summit
80% of companies have an immigrant in a top leadership role—Trump’s visa crackdown is forcing them to make a ‘plan C,’ warns immigration expert
By Sasha RogelbergMay 20, 2026
10 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
1 day ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
15 hours ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.