• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
TechSoftbank

The fast rise of Nikesh Arora at SoftBank

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
May 13, 2015, 5:07 PM ET
David Paul Morris/Bloomberg—Getty
Add Fortune on Google for similar content.

Former Google executive Nikesh Arora joined SoftBank last year to oversee the Japanese company’s investment strategy, a task overseen so far by the legendary SoftBank founder, Masayoshi Son. Before joining SoftBank, Arora had been the top business executive at Google (GOOG), having risen in the search giant’s ranks after running its highly profitable European business. He started his career as an investment analyst and also worked at Deutsche Telecom, making him a fit in all sorts of ways for SoftBank, a communications and Internet company.

Besides the improbable achievement of becoming the most recognizable entrepreneurs in Japan, Son, known by the nickname “Masa,” has proven to be an extraordinary investor. He wagered early on Yahoo Japan and Alibaba. The latter investment alone may be one of the greatest investments ever, parlaying a bet of about $200 million into a stake worth in the neighborhood of $70 billion.

Arora says Son aims to turn his “hobby” of investing into a foundation for the future of SoftBank. Already, Arora has had a busy nine months. Since he joined the company SoftBank has made nine investments, including the recently announced $100-million stake the U.S. geolocation advertising technology company Banjo. Others include a $250-million stake in GrabTaxi, an Uber competitor in Southeast Asia; a $627-million investment in Snapdeal.com, an Indian e-commerce company; and the $90 million SoftBank invested in housing.com, a property site in India.

SoftBank also was rumored to have attempted to acquire the ailing film studio DreamWorks Animation, a deal that was said to collapse just before it was done.

Son surprised the technology and investing world earlier this week by announcing that Arora would become SoftBank’s president in June, making the Indian-born executive part of a top-level management team that includes Ron Fisher, a 20-year SoftBank veteran. Son, 57, also anointed Arora, 47, his likely successor as CEO, though he has no plans to retire.

Arora, who was in Japan for the announcement, returned mid-week to Silicon Valley, where he is based. He answered questions about his role at SoftBank, the nature of his relationship with Son, and the future for SoftBank’s risky acquisition of the laggard U.S. telecommunications company Sprint.

How did you come together with Masayoshi Son?

Masa has been spectacularly successful over the last 37 years in identifying trends, investing in them–either by putting money into them or investing in the entrepreneurs behind them—through joint ventures, or by doing it himself. He bought Vodafone Japan and made it into SoftBank. He identified the importance of the iPhone and, by working with Steve Jobs, he got exclusivity in Japan. Very few No. 2 or No. 3 networks have been transformed into successful companies. He saw the opportunity.

He’s also a great investor. He turned a less-than-$10-million investment in Yahoo Japan into a 40% stake worth around $8 billion to $10 billion. Alibaba is not his first big return. He’s been very astute in his ability to identify trends. If you look at the evolution of Softbank it’s been a strong Japanese business with one person as a global CEO and with Masa doing all the investing. We met six years ago when Yahoo and Microsoft were doing their search deal. They hadn’t spent a lot of time figuring out Yahoo Japan. He wanted to make sure they had the best search, and he came to Google and sat down with me. He structured a deal that didn’t conflict with Yahoo. It was another instance of him anticipating a trend. And when he does a deal he acts boldly, without nickel and diming anything. That’s when we became friends. He is always true to his word and focused on the big picture.

We spent a lot of time talking about the telecom market. We ended up going from peripheral conversations to deep conversations to Masa saying, ‘Why don’t we work together?’ He said, ‘I need to take what I do as a hobby, investing in global technology companies, to investing being part of SoftBank’s future.’

How are you approaching the task of investing on behalf of SoftBank?

For me it’s almost like a very well-funded startup playing in the big leagues. It has a strong balance sheet, and more than 50% of the assets are outside of Japan. We started talking about everything. He, Ron Fisher and I all spend time with Marcelo [Claure, the CEO of Sprint]. We also spend time on the Japanese business. I’ve spent a lot of time with the entrepreneurs of the Indian companies we’ve invested in. So I’ve spent the nine months investing, working with portfolio businesses, and starting to build a global team.

What types of investments are you looking for?

Masa and I share an insight: If you look at innovative companies, almost every one goes through a lifecycle. It creates disruption, becomes a market leader, and then matures, either because the founders move on or the business model is copied and competition increases. Then it becomes very hard to be the innovation leader. We sat down and said: How do you create innovative companies for the long term? One way is to find the entrepreneurs and nurture them. If we can find five to ten people to work with every few years we’ll build for the future.

What themes should we take away from the companies SoftBank has invested in recently?

We’ve been more opportunistic than thematic. The theme is that we want to make sure it’s a big addressable market. Masa has a saying, that of two small fish, one will become a whale and the other will become a tuna. We obviously want to invest in the fish that will become whales.

Would you like to comment on Verizon’s agreement to buy AOL?

No. There are so many related situations with Sprint, a competitor to Verizon, and Tim [Armstrong], who I worked with at Google.

Did SoftBank ever comment about its attempt to buy DreamWorks, and would you like to now?

No.

What are your thoughts on Sprint?

After Masa acquired the assets, we should have gone for restructuring faster. Now Marcelo is cleaning up the things that should have been cleaned up a while ago.

I interviewed Arora five years ago at Fortune Brainstorm Tech in Aspen. Our conversation was a spirited review of where Google stood at the time. The full video can be seen here.

Subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

ring
PoliticsTariffs
Belgium got its tariffs cut. Then it sent Trump a diamond Superman ring
By Sam McNeil and The Associated PressJuly 4, 2026
9 hours ago
Ejay O'Donnell, Bart Szaniewski, and Grant Eastey wear Dad Gang hats in a factory
SuccessEntrepreneurship
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
11 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
14 hours ago
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
North AmericaFood and drink
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
By Catherina GioinoJuly 4, 2026
14 hours ago
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
AsiaAI agents
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
By Nicholas GordonJuly 3, 2026
1 day ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
1 day ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
14 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
2 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
2 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
7 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.