• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financehappiness

As the world gets richer, don’t expect it to get happier

By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
By
Chris Matthews
Chris Matthews
Down Arrow Button Icon
April 22, 2015, 11:55 AM ET
A street on outskirts of Oaxaca de Juarez
MEXICO - FEBRUARY 16: A street on the outskirts of Oaxaca de Juarez, Oaxaca, Mexico. (Photo by DeAgostini/Getty Images)Photograph by De Agostini/Getty Images

In 2011, the Heritage Foundation released a report called “Poverty in America,” which caused a brief stir on cable news and online media.

The report argued that mainstream media reports on poverty overstated the degree to which poor people in America suffer, because the poor have a great deal of access to amenities like refrigerators, air conditioning, and cable TV, and because only a small share of them go regularly without basics like food, clothing, and shelter.

Left-leaning critics struck back, arguing that the poor have very limited access to quality healthcare and education. Meanwhile, so-called “amenities” like cars and refrigerators are necessary for the working poor to get to their jobs and stay fed.

Beneath the partisan bickering and rhetoric, there is a fundamental and fascinating question: How much is enough? Is there a basic level of material wellbeing that the human race will achieve that will make us all happier?

The Heritage Foundation argues that there must be. The fact that a poor person today is richer than all but the richest people alive a century ago must count for something, right?

This question has interested economists for decades, and it’s the subject of a new working paper released Monday by the National Bureau of Economic Research called “The Half Life of Happiness.” The authors try to address whether individual happiness increases hand in hand with improvements in material conditions, or whether people simply get used to those improvements and demand more.

The authors examined extremely impoverished populations in Latin America who live in slums built from trash and lack basic utilities like water, electricity, and sanitation. Some of those residents were given the opportunity to move into prefabricated homes that represented a “major improvement” over their previous housing, with raised floors, insulated roofs, and walls that protect its inhabitants from the elements. The homes cost $1,000, and participants were required to pay 10% of that cost, which ranged from one to three months of pay in countries like Mexico, Uruguay, and El Salvador.

The authors surveyed the study’s participants in the months following the move and found that they reported large increases in happiness after moving into new housing. However, after just eight months, 60% of that reported increase in happiness disappeared.

The authors findings agree with several studies conducted over the years that describe the concept of the “hedonic treadmill,” or the tendency for human beings not to become happier as they become materially or otherwise better off, but to revert to a baseline level of happiness. This study was the first to test this concept among very poor populations and the attainment of basic necessities, and it suggests that even people living in the most depraved conditions will revert, at least somewhat, to a standard level of happiness even as their conditions improve.

The findings may help explain why national advances in wealth—the kind that take place over generations—don’t seem to make a country happier or less demanding of wealth redistribution over the long run.

For individuals, the concept of the hedonic treadmill is useful as a check on ambition and acquisitiveness. In a recent, extreme example of someone applying these lessons, the CEO of Gravity Payments took a pay cut from $1 million to $70,000 a year as a response to research that shows the extra money wouldn’t make him happier.

On a macro level, the study reminds us that, on average, people will not just demand a certain level of material well-being but regular increases in their standard of living as well, regardless of the starting point. The Chinese Communist Party understands this, and its ability to deliver consistent economic gains to its citizens has allowed it to stay in power even as it denies other rights that many citizens of wealthy countries enjoy.

This and other similar studies could also help us understand the economic discontent now rampant in the wealthy world. In recent years much has been made of the rise in both income and wealth inequality, but there’s not much evidence that large income gaps actually makes people unhappier. While income inequality may not be good for economic growth, it’s likely that the average person would be happier in an economy that is unequal but provides regular increases in the individual standard of living than in an economic environment that is equal but stagnant.

About the Author
By Chris Matthews
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Top U.S. oil producer declares ‘green’ light on drilling for more oil amid Iran war
Energycrude oil
Top U.S. oil producer declares ‘green’ light on drilling for more oil amid Iran war
By Jordan BlumMay 4, 2026
7 hours ago
Starbucks CEO gets roasted for $9 ‘premium experience’ remarks, but Wall Street toasts his tariff-era turnaround strategy
RetailFood and drink
Starbucks CEO gets roasted for $9 ‘premium experience’ remarks, but Wall Street toasts his tariff-era turnaround strategy
By Catherina GioinoMay 4, 2026
8 hours ago
‘You could say the ceasefire has ceased’: Iran is back on Wall Street’s radar as oil prices spike 6%
EnergyIran
‘You could say the ceasefire has ceased’: Iran is back on Wall Street’s radar as oil prices spike 6%
By Eva RoytburgMay 4, 2026
8 hours ago
7 ways to pay off credit card debt
Personal Financemoney management
7 ways to pay off credit card debt
By Joseph HostetlerMay 4, 2026
8 hours ago
China stopped issuing new robotaxi licenses over a glitch. America can’t stop them from rolling into active shooter situations
LawChina
China stopped issuing new robotaxi licenses over a glitch. America can’t stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
9 hours ago
David Sacks
EconomyEconomic growth
Trump’s former AI czar says the quiet part out loud on the economy: ‘Stopping progress in AI would be equivalent to halting the U.S. economy’
By Tristan BoveMay 4, 2026
9 hours ago

Most Popular

Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
2 days ago
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
By Jason MaMay 3, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
2 days ago
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
4 days ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
2 days ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.