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The Broadsheet: April 10

Good morning, Broadsheet readers! Hillary is rumored to be planning a big announcement this Sunday, Taylor Swift takes to Tumblr with some sad news, and many women are still uncomfortable with the word “feminist.” Have a great Friday.

EVERYONE’S TALKING

Will Hillary have a big Sunday? The Guardian is reporting that Hillary Clinton is planning to officially launch her U.S. presidential campaign this Sunday, while en route to Iowa. A source tells the paper that she will break the news on Twitter at noon EDT on Sunday, followed by video and email announcements and a series of conference calls mapping out a tour through the early primary states. I’ll see you guys on Twitter this Sunday afternoon!  The Guardian

ALSO IN THE HEADLINES

Swift’s sad message. Taylor Swift took to Tumblr to announce that her mom, Andrea Finlay, has been diagnosed with cancer. The pop megastar told her fans that she’s keeping the details private, but her mother wanted to share the news. “She wanted you to know because your parents may be too busy juggling everything they’ve got going on to go to the doctor, and maybe you reminding them to go get checked for cancer could possibly lead to an early diagnosis and an easier battle,” wrote Swift. Time

• A writer’s life. This sprawling NY Times profile of legendary author Toni Morrison touches on everything from her childhood in Ohio to her early days as a book editor to her Pulitzer and Nobel Prize wins. Take the time to read the entire story—the legacy of the 84-year-old Morrison deserves more than just a skim. NY Times

• Losing ground. Ugh. New research from the Institute for Women’s Policy Research finds that the percentage of women living above the poverty rate has fallen, from 87.9% in 2002 to 85.4% in 2013. Nationwide, women are more likely to be living in poverty than men are (15.5% vs 11.9%). And when you look at women of color, that gap gets even wider.   Daily Beast

A tech grande dame. In an industry that worships youth, it’s refreshing to Lynda Weinman making headlines. Weinman is the co-founder of e-learning site lydia.com, which has been acquired by LinkedIn for $1.5 billion. The 60-year-old, sometimes called a “mother of the Internet,” is now officially one of the most successful entrepreneurs in e-learning. WSJ

• Model behavior. Supermodel Karlie Kloss wants young women to learn to code. The 22-year-old took a two-week coding class at the Flatiron School last year, and she’s now offering 20 scholarships for girls ages 13-18 to do the same. To compete for the scholarships, each student must submit a 60-second video, telling Kloss why she wants to learn to code. Fusion

Cruise control. Lisa Lutoff-Perlo, CEO of Celebrity Cruises, tells Fortune about how the cruise line is attempting to woo millennials, improve retail and dining on its ships, and target more Chinese travelers. Fortune

IN CASE YOU MISSED IT

Scuffle over seats. Over the past year, several flights from New York to Israel have been delayed or disrupted by a strange conflict: ultra-Orthodox Jewish men trying to follow their faith and women hoping to sit down. In some cases, the men have refusing to sit next to female passengers, saying that their religion prohibits them from touching a woman who is not their wife. Airlines are struggling to resolve the issue, but have yet to find a real solution.  NY Times

• Mentors are mandatory. Kimberly Bryant, founder of tech-education nonprofit Black Girls Code, says she would never have made it through her engineering degree without the support of her mentor. Speaking at an event in San Francisco, Bryant said that training minority role models is our best hope for ensuring a diverse STEM workforce in the future.  Inc

• Really? According a new Vox poll, only 18% of women consider themselves to be feminists. However, 85% say they believe in equality for women. Am I the only one who sees a disconnect here? Vox

GM grows. General Motors, enmeshed in lawsuits related to defective ignition switches, may finally be poised for some good press. The automaker, led by CEO Mary Barra, is considering expanding its technical center in Warren, Mich., a move that could add thousands of jobs to the suburban Detroit community.   WSJ

Pitch to win. Earlier this week, VCs in Boston held a women-only “pitch competition.” As in TV’s Shark Tank, attendees of Capital W: The Boston Women’s Venture Capital Summit pitched their businesses to a panel of investors, who provided feedback. Organizers say they were inspired to create the event by a Babson College report saying that just 3% of venture-backed companies are led by female CEOs. Fortune

• A hard-fought victory. Tamara Lusardi, a transgender woman, has won an epic four-year discrimination case against the U.S. Army. Lusardi, who was working as a software quality assurance specialist at Redstone Arsenal in Alabama, alleged that superior officers limited her access to the women’s restroom, referred to her by male pronouns and intentionally outed her, ultimately removing her from her job. The ruling will require army officials to grant Lusardi full access to female facilities, prevent future harassment, and agree to compensatory damages. The Guardian

• Dial a doc. Hate cooling your heels in the doctor’s office? Telehealth startup Maven has launched a smartphone app that allows patients to video-chat with OB-GYNS, lactation consultants, midwives, and other women’s health specialists. Founder Katherine Ryder says that while some male investors needed to be convinced that female patients would use the app, “women VCs just got it.” Fortune

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ON MY RADAR

Suzy Welch: How did I get here?  Bloomberg

Ex Machina has a serious fembot problem  Wired

Hillary’s Danish Superfans  Daily Beast

The latest White House feature: Gender neutral restroom  Politico

QUOTE

I am my own muse, I am the subject I know best.

Painter Frida Kahlo, whose love letters to Jose Bartoli are being auctioned in New York next week.