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Apple is spending insane amounts of money on Apple Watch ads

Apple has spent $38 million on Apple Watch television ads over the past month or so, according to numbers crunched by media tracking firm iSpot.tv. That’s almost the $42 million Apple has spent on iPhone 6 ads over the last five months, Reuters reports.

The Apple Watch became available for pre-order Friday, while the product will be launched on April 24. The Apple Watch is the company’s first new product under CEO Tim Cook, as well as the company’s first wearable device.

The Apple Watch television ads started running in March, Reuters notes:

Out of 300-plus airings of the Apple Watch commercial since March, almost half have been in primetime spots tied to shows such as AMC’s “The Walking Dead,” the National Collegiate Athletic Association (NCAA) basketball tournament and NBC’s talent competition “The Voice.”

Data also showed that Apple Watch advert airings were ramped up on Monday this week, capitalizing on a widely viewed NCAA final between Duke and Wisconsin.

Apple posted earnings of $3.06 per share on revenue of $74.6 billion to start the year. Analysts expected earnings of $2.60 per share on revenue of $67.9 billion.

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