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Bud Light just sent a very controversial St. Patrick’s Day tweet

March 17, 2015, 6:34 PM UTC
Bud Light Hotel Presents UFC Exhibition
MIAMI BEACH, FL - FEBRUARY 02: Atmosphere at the Bud Light Hotel for the UFC Exhibition presented by Bud Light Hotel at Doubletree Surfcomber Hotel - South Beach on February 2, 2010 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for Anheuser-Busch)
Photograph by Alexander Tamargo — Getty Images for Anheuser-Busch

Bud Light deleted a St. Patrick’s Day tweet Tuesday afternoon after it was panned for seemingly making light of sexual consent issues, in the latest flap by a major brand on social media.

The tweet featured a group of women in green clothing holding a giant Bud Light-branded picture frame. The text of the tweet read, “On #StPatricksDay you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever.”

Some on Twitter took issue with what they saw as the wrong message being sent about consent and bodily contact:

Bud Light deleted the tweet but had not commented as of mid-afternoon Tuesday.

The beer brand is hardly the only one to pull a tweet after it sparked controversy online. Frozen pizza company DiGiorno found itself in hot water last year for making a joke pegged to a hashtag that was being widely used to talk about domestic violence.