It turns out that yoga pants are so popular people will wear someone else’s used gym clothes in order to get their hands on a premium pair.
And it’s not about bargain hunting: Arizona-based Suzanne Nobles apparently spent $95 on a pair of shorts that originally retailed for $54. She just had to have these specific pair of running shorts, colored gray and split-pea, for her 70-piece Lululemon collection, according to a story on Racked.com.
When it comes to the Lululemon resale market, Nobles is far from unique. Hundreds of thousands of people are active members of this underground community. There are more than 100 private Facebook groups dedicated to buying and selling both new and used Lululemon items; over on eBay, countless sellers list Lululemon products with 1000 percent markups. Lulu running shorts can go for upwards of $800, as can the brand’s vaunted leggings. Bras easily resell for $250, while tanks are listed for $500.
Activewear like the kind sold by Lululemon has become tremendously popular. The company, along with rivals Nike, Footlocker and Under Armour, saw sales increases last year.