HBO Now streaming service will launch on Apple TV

March 9, 2015, 5:30 PM UTC

The anticipated standalone streaming service from premium channel HBO will launch in April, exclusively on Apple devices, the network said on Monday.

HBO Now will cost $14.99 per month and will include all past, present and future HBO programming plus the network’s lineup of Hollywood movies, HBO Chairman and Chief Executive Officer Richard Plepler said.

Plepler made the announcement on stage at Apple’s “Spring Forward” event in San Francisco, Calif., Monday. The company is expected to offer more details on its Apple Watch during the event.

HBO had been in talks with at least five companies to distribute the the a-la-carte version of its premium channel, reports said. Those companies included Apple (AAPL) and Google (GOOG), Bloomberg had reported.

Time Warner Inc, which owns the HBO pay-TV service, announced the video streaming service in October in order to hold onto or attract subscribers who are ditching pricey cable television subscriptions.

HBO Now will give consumers direct access to HBO with only a broadband connection.

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