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How much will the Apple Watch cost? Last-minute predictions.

March 8, 2015, 11:16 AM UTC
View of the Apple watch displayed in a shop on the Saint-Honore street, a day after after the unveiling of the new and highly anticipated product in Paris on September 30, 2014. AFP PHOTO / LOIC VENANCE (Photo credit should read LOIC VENANCE/AFP/Getty Images)
Photograph by Loic Venance — AFP/Getty Images

“When the prices of the steel and (especially) gold Apple Watches are announced, I expect the tech press to have the biggest collective shit-fit in the history of Apple-versus-the-standard-tech-industry shit-fits.”

So wrote Daring Fireball’s John Gruber last fall. The only thing he would change today, he says, is that he now thinks it’s the price of the steel Watch — the one so many have set their hearts on — that’s going to cause the massive collective shit-fit.

In Saturday’s Apple Watch Prelude Gruber predicts that the steel model could cost, depending on the band, anywhere from $849 to $1,999.

Below: His final price list for the two form factors, 38mm and 42mm.

  • Apple Watch Sport (all colors): $349/399
  • Apple Watch, steel, Sport Band: $749/799
  • Apple Watch, steel, Classic Buckle: $849/899
  • Apple Watch, steel, Milanese Loop: $949/999
  • Apple Watch, steel, Modern Buckle (38mm only): $1199
  • Apple Watch, steel, Leather Loop (42mm only): $1299
  • Apple Watch, steel, Link Bracelet: $1499/1599
  • Apple Watch, space black steel, Link Bracelet: $1899/1999
  • Apple Watch Edition, Sport Band: $7499/7999
  • Apple Watch Edition, Modern Buckle (38mm only): $9999
  • Apple Watch Edition, Classic Buckle (42mm only): $10,999
  • Apple Watch Edition, Gold Milanese Loop: $14,999/$16,999
  • Apple Watch Edition, Gold Link Bracelet: $17,999/$19,999


It’s a well-reasoned piece by a seasoned Apple watcher with good sources in the company’s marketing department. Highly recommended, even if it will be moot by Monday afternoon.

See also: Apple Watch rumor round-up

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at or subscribe via his RSS feed.