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TechGoogle

Google wants to be your barman now

By
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
March 5, 2015, 11:22 AM ET
A person prepares to search the internet using the Google search engine, on May 14, 2014, in Lille.  In a surprise ruling on May 13, the EU's top court said individuals have the right to ask US Internet giant Google to delete personal data produced by its ubiquitous search engine.  AFP PHOTO / PHILIPPE HUGUEN        (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)
A person prepares to search the internet using the Google search engine, on May 14, 2014, in Lille. In a surprise ruling on May 13, the EU's top court said individuals have the right to ask US Internet giant Google to delete personal data produced by its ubiquitous search engine. AFP PHOTO / PHILIPPE HUGUEN (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)Photograph by Philippe Huguen - AFP/Getty Images

Want to learn to mix the perfect martini? Google’s got you. The search giant has added cocktail recipes directly into its search results, The Verge reports.

Search “martini,” for instance, and on the lefthand side of the Google results page, you’ll find a bevy of information on the gin and vermouth beverage. Along with a blurb from Wikipedia, there are a few subsections, such as main alcoholic ingredient (gin in this case), along with additional ingredients, preparation, how it’s served, the standard garnish and what you should pour it into once mixed.

Because it’s always 5 o’clock somewhere: Cocktail recipes now served on Google Search http://t.co/EEqiSWAMZn pic.twitter.com/mMbvbHNux4

— Google (@Google) March 5, 2015

Food, The Verge notes, has been part of the company’s Knowledge Graph for some time, but it was only when the app’s engineers noticed a strong interest in cocktails that they were added. The most-searched cocktails for the year so far: the Moscow Mule, Margarita and Bloody Mary.

The new feature could be trouble for recipe websites that make money by selling ad space next to their drink-making instructions. Google recently whipped up similar tensions with some medical sites when it started putting detailed symptom and treatment information directly in search results.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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