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Why Apple’s streaming music service has reportedly been delayed

Apple und Beats-KopfhörerApple und Beats-Kopfhörer
Apple is working on over-the-ear headphones. What does that mean for Beats?Photograph by David Ebener — picture-alliance/dpa/AP

The future of Beats’ streaming music service has been in question since Apple bought the company for $3 billion last year. A revamped and rebranded version was expect this spring. But, according to 9to5Mac’s Mark Gurman, the service may only become available in June.

Apple is holding a “Spring Forward” event on Monday, March 9, at which it is expected to give more details about its upcoming Apple Watch. Gurman attributes delays in the music service to the departure of some key Apple employees, including Beats’ Bobby Gaza. Apple is also reportedly making the service compatible with Android devices, another possible reason for the wait.

The next major event at which Apple might unveil the service is its Worldwide Developers Conference in June.

The new service comes at a pivotal time in the music industry. Artists have increasingly been critical of streaming heavyweight Spotify even as record sales (aside from a certain artist) continue to plummet. Apple, which has more clout with many artists, could upend the market if it finds the right business model for streaming.

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