Here’s one that will keep you up at night: Audi’s new ad features a thundering horde of mechanics, ominous music, and a creepy tagline to boot.
The ad, viewable below, was created by German ad agency Thjnk and Radical Media director Sebastian Strasser, according to AdWeek.
The mass of zombie-like creatures chasing the Audi in question are styled much like the undead in Brad Pitt’s World War Z. It isn’t entirely clear what exactly could happen if your Audi “falls into the wrong hands,” as the ad puts it.
Audi is a subsidiary of Volkswagen, which reported a 2.8% boost in sales revenue year-over-year for fiscal 2014.
