Artificial IntelligenceCryptocurrencyMetaverseCybersecurityTech Forward

These are the worst #TheDress tweets from your favorite brands

February 27, 2015, 6:20 PM UTC
Britain Dress of Many Colours
The two-tone dress, left, alongside an ivory and black version, made by Roman Originals, that has sparked a global debate on Twitter over what colour it is on display in Birmingham, England Friday, Feb. 27, 2015. It's the dress that's beating the Internet black and blue. Or should that be gold and white? Friends and co-workers worldwide are debating the true hues of a royal blue dress with black lace that, to many an eye, transforms in one photograph into gold and white. (AP Photo/PA. Joe Giddens) UNITED KINGDOM OUT: NO SALES: NO ARCHIVE:
Photograph by Joe Giddens — AP

Brands just can’t resist Twitter trends — especially ones as weird and pervasive as #TheDress. (If you somehow missed it, pretty much everyone on the Internet has been trying to figure out what color this dress is.) Here are 10 companies that decided to weigh in, for better or for worse: