The Broadsheet: February 10th

February 10, 2015, 12:41 PM UTC
Fortune

Good morning, Broadsheet readers! American Apparel’s new CEO is looking to shake up the controversial company, and the NFL just brought another power woman into its ranks. Read on for leadership advice from Deloitte’s first female CEO. Also, do you read The Broadsheet every morning? I want to know why. Email me at caroline.fairchild@fortune.com with your thoughts. It’s Tuesday!

EVERYONE'S TALKING

 More discipline, less boobs. As new American Apparel CEO Paula Schneider takes over the complicated reigns from ousted founder Dov Charney, she is planning on instituting more discipline and steering the company's imagery toward something more inclusive than borderline pornography. “We have a woman who’s like eight feet tall in it, a transgender person, a woman who’s 70 years old,” she said about models in the company's recent Valentine's Day ads. “So it’s a very broad mix of people. We’re a very accepting brand.”  NYTimes

ALSO IN THE HEADLINES

 A first for the NFL. Elizabeth Nabel, president of Brigham and Women's Hospital in Boston, will serve as the NFL's first chief medical advisor. Nabel's mission is to help fulfill the league's goal to reduce player injuries.  Bizwomen

Betting on landlines. Frontier Communications, led by CEO Maggie Wilderotter, is investing heavily in fixed-line technology that most of its peers are abandoning. “We see the business itself as a healthy business that generates consistent, predictable revenues,” Wilderotter told The Wall Street Journal. One analyst equated Frontier to a media company trying to be the last newspaper.  WSJ

Activist investors targeting women? After Fortune's Pattie Sellers picked up this topic last month, Andrew Ross Sorkin of the New York Times questions why at least a quarter of the 23 CEOs in the S&P 500 have been targeted by activist investors. Research has shown that female CEOs may be expected to be more likely than men to compromise with activists making them an attractive target. "So perhaps subconscious perceptions and cultural attitudes are tilting the scales of investors. Or, activist attention on female C.E.O.s is now akin to being treated like one of the boys," writes Sorkin.  NYTimes

Getting real on TED. Morgana Bailey, an executive at State Street Corp, recently came out of the closet to an entire crowd of people in a TED Talk sponsored by her company. She called the experience "life-changing," adding that, when she got home from the talk, she "literally felt lighter and freer." Speaking of TED Talks on this topic, watch Deloitte exec Christie Smith talk about the dangers of hiding part of your identity at work. Fortune

 The GOP's pipeline problem. If Republican women in Congress were elected at the same rate as Democratic women, we'd be close to 30% female representation. Instead, the U.S. ranks 75th in the world on the issue. A report published in January points to a small pipeline of female Republican candidates as the single biggest problem.  Quartz

 MOVERS AND SHAKERS: Suzanne Greco, the sister of Subway co-founder Fred DeLuca and an SVP at the company, will take over day-to-day operations and all departments now report to her. Marilyn Johnson, a former IBM executive, is now CEO of the International Women's Forum.

THE BROADVIEW

Deloitte's first female CEO: 'Don't stand still'

Cathy Engelbert made history on Monday, as she was named the next CEO of professional services firm Deloitte. The move means that Engelbert, who had been serving as chairman and CEO of Deloitte's audit subsidiary, will become the first female U.S. CEO of a "Big Four" firm.

I caught up with Engelbert yesterday to learn about her plans for the future and her thoughts on leadership.

What's it like to be the first to achieve something?

It is a proud moment and a milestone. To the extent that I can be a role model for diverse leaders at Deloitte, I love it. This is a tangible demonstration of our commitment at Deloitte to the advancement of women. I have gotten so many emails today from our women -- and men -- who really believe that we have an inclusive culture as proven through my election.

Why is it important for women lower down the pipeline to see leaders like yourself on top?

Women and minorities account for about 66% of our new hires, so we clearly want to make sure that our inclusive culture is developing them into leaders and to be successors to our top leaders. As you think about the workforce of the future, women and minorities are such an important part of that future. I see it in our clients as well: There are more women in the C-Suite and in the boardroom. I know, as The Broadsheet talks about, we are not where we need to be and we have a lot of work to do, but I am really optimistic.

What's the best advice you ever received? 

To take some risks in my career and do some different things. I wouldn't be a CEO today if I didn't do different things to build capabilities and build experiences because to come a leader you need varied experiences. So the people throughout my career who said, "Don't stand still, take risks and take on new responsibilities and opportunities," they were absolutely right.

To read my full interview with Engelbert, click here

IN CASE YOU MISSED IT

Watch The Broadview. We're hitting the video studio to recap the past week's biggest stories, just in case you didn't read The Broadsheet each day. In our latest segment we talked about the resignation of Petrobas CEO Maria das Gracas Foster, the rise of the trophy husband and how women are losing power in Washington.  Fortune

 Obama's music message. Admittedly, I missed President Obama's message that aired during the Grammy Awards on Sunday calling on musicians to help end domestic violence. “Artists have a unique power to change minds and attitudes and get us thinking and talking about what matters. And all of us in our own lives have the power to set an example,” he said.  WSJ

Share today's Broadsheet with a friend:
http://fortune.com/2015/02/10/the-broadsheet-february-10th/

ON MY RADAR

Meet two young leaders behind #BlackLivesMatter  Her Agenda

How founders can tell a great startup story  Fortune

An interview with Margaret Atwood  Slate

Why Cinnabon is proud to employ Saul Goodman  Time

QUOTE

People ask me sometimes, 'When do you think it will be enough? When will there be enough women on the Court?' And my answer is: 'When there are nine.'

Supreme Court Justice Ruth Bader Ginsburg somewhat jokingly told a crowd at Georgetown University Law Center.