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The Broadsheet: January 7th

Good morning, Broadsheet readers. Tory Burch’s ex-husband is shutting down his rival retail chain, and a new book out on Yahoo CEO Marissa Mayer may have made some questionable editorial decisions. Read on to watch the NFL backpedal on its new domestic violence policy. Enjoy Wednesday and stay warm!

EVERYONE’S TALKING

Tory on top. After battling for years with her billionaire ex-husband over a retail chain clearly modeled after her namesake line, Tory Burch may have finally won. Christopher Burch announced that he will be closing the 11 remaining stores of his already-downsized chain C. Wonder.  Buzzfeed

ALSO IN THE HEADLINES

• The devil wears de la Renta. In Marissa Mayer and the Fight to Save Yahoo!, Nicolas Carlson questions Mayer as a CEO. He acknowledges that Mayer’s confident and self-promoting personality would likely hurt her less if she were a man, but the book still missed the mark in several ways. For example, Carlson blames any sexism Mayer may have faced while climbing up the corporate ladder on her Oscar de la Renta shoes instead of Silicon Valley culture. “One paragraph about sexism with a cursory nod to Lean In is hardly satisfying,” writes Fortune’s Erin Griffith in a book review. An adapted article on the book written by Carlson in New York Times Magazine is worth a read Fortune

Female energy. With the appointment of Judith Hartmann as the new CFO of French multinational electric utility GDF Suez, the company may soon have an all-woman top management team — a rarity in Europe, particularly in the energy industry.  WSJ

Geena Davis and the Fortune 500. Walmart, Coca-Cola and Kraft Foods are partnering with Oscar-winning actress Geena Davis to host a film festival that will promote women and diversity in movies.  Bloomberg

 ‘It’s time to step up.’ At the Computer Electronics Show on Tuesday, Intel CEO Brian Krzanich pledged $300 million over five years to reach “full representation” of women and underrepresented minorities in the company’s U.S. workforce by 2020. “This is going to be difficult to achieve,” said Krzanich. In 2013, 76% of Intel employees were men and 57% were white.  WSJ

• New ethics. Not long after ousting its controversial CEO Dov Charney, American Apparel has updated its code of ethics to include specific rules on sexual harassment and misconduct. The updated policy is CEO Paula Schneider’s first step to re-establish American Apparel’s faltering brand.  Fortune

• MOVERS AND SHAKERS: Bonnie Hammer, chairman of NBCUniversal Cable Entertainment, is now a director on eBay’s board. Kim Posnett, a managing director at Goldman Sachs, was named co-head of the bank’s Internet investment banking team.

THE BROADVIEW

Do we still need Weight Watchers?

The number one New Year’s resolution for many Americans is to lose weight. That would probably please Lesya Lysyj, the North American president of Weight Watchers — providing they don’t turn to a free app to help fulfill that goal.

Weight Watchers was founded in 1963 on the idea that weekly meetings with support groups and mentoring can help members make the right food decisions and lose weight. But with an explosion of new weight-loss apps and online services that promise dieters can lose weight while staying at home, Weight Watchers is wrestling with how to remain relevant.

Sales have declined consistently over the last two years and, as of early January, the stock is down to about $20 after peaking at $85 in 2011. Although more than half of American adults are overweight, a majority of the traditional weight loss industry — which also includes companies like Jenny Craig and Nutrisystem — is struggling.

That’s where Lysyj comes in. The former chief marketing officer of Heineken USA, Lysyj joined Weight Watchers in 2013. Now she is focused on turning around the weight-loss giant through a marketing plan that involves rebranding the diet company as a company promoting healthful eating.

“The whole category of dieting has morphed into a positive place,” says Lysyj. “Weight Watchers still felt like diet deprivation. We looked like every other offering out there so we really had to change how we are communicating to customers.”

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IN CASE YOU MISSED IT

• NFL hypocrisy? Despite once having been accused of spilling bleach on and abusing his fiancee, Baltimore Ravens linebacker Terrell Suggs has never been suspended, and he’ll play in Saturday night’s playoff game against the New England Patriots. Boston.com

Not good enough. Sue Ann Arnall, the ex-wife of Oklahoma oil billionaire Harold Hamm, rejected a check for nearly $975 million to end more than 2 years of divorce proceedings. Arnall believes she is entitled to a settlement of several billion dollars after her 26-year marriage to Hamm. WSJ

If the shoe fits. Coach has agreed to pay $574 million to buy upscale shoemaker Stuart Weitzman in a move designed to help handbag-heavy Coach diversify its product line.  Fortune

ON MY RADAR

CHART: Where women work (and don’t) NYTimes

Meet the woman who guards China’s millionaires  Vice

What I learned in my first year as a female startup CEO  The Next Web

How to handle stress in the moment HBR

What Anne Hathaway learned from her haters Vox

QUOTE

I was in New York, riding in a limousine during a road show to raise some money. I saw this person crossing the street, who obviously had some kind of mental problem. The person was kind of wavering in the street, and I started getting very frustrated because they were making me wait. I had that impatient thought that I had to get somewhere! Then I saw myself in the window of the car and thought, Is this what I’ve become? Is this what success is? I got out of the car, and I walked to Central Park to get near some nature, and I just reflected.

Patagonia CEO Rose Marcario speaks with <em>Fast Company</em> about her reasons for leaving private equity.