• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

Richard Branson double-booked his own job interview. The candidate stuck in traffic with him for 2.5 hours is now Virgin's CEO

3

IBM’s CEO disagrees with JPMorgan CEO Jamie Dimon’s disdain for texting in meetings: ‘Telling people they can't use their technology would be weird’

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

Richard Branson double-booked his own job interview. The candidate stuck in traffic with him for 2.5 hours is now Virgin's CEO

3

IBM’s CEO disagrees with JPMorgan CEO Jamie Dimon’s disdain for texting in meetings: ‘Telling people they can't use their technology would be weird’
telematics

Ford teams up with Blackberry to revamp its in-car technology

By
Ben Geier
Ben Geier
Down Arrow Button Icon
By
Ben Geier
Ben Geier
Down Arrow Button Icon
December 12, 2014, 4:23 PM ET
SYNC 3
With “One Box Search,” SYNC 3 users can look up points of interest or enter addresses in much the same way they use an Internet search engine.Photograph by David Freers — Ford
Add Fortune on Google for similar content.

You may have been surprised yesterday when Ford abandoned Microsoft and said its new Sync 3 telematics system would instead be run on an operating system from a company owned by Blackberry.

Blackberry? In a post-iPhone world, could Ford be any more unhip?

The surprise, though, is unwarranted. QNX, the company providing the operating system for the infotainment in Ford (F) vehicles starting next year, may be owned by Blackberry, but it has a history all its own when it comes to in-vehicle technology.

QNX is the operating system used by many other manufacturers, including General Motors (GM), Audi and Mercedes. Plus, the company started as an independent outfit and has actually been purchased by Blackberry twice (the last time was when the Canadian telecom company (BBRY) was still known as Research in Motion.)

QNX is known for security and safety, according to IHS automotive senior analyst Mark Boyadjis. QNX’s history with autos makes the company particularly aware of these issues, while a company like Microsoft (MSFT) — which ran Ford’s old system — may not has as much experience in the area, said Boyadjis.

“There’s no such thing as a safety critical function in a tablet,” he said. He also noted that QNX has been able to “underpin things like collision notification and driving aids.”

So adding Ford is just another feather in QNX’s cap. They’ll be facing a lot of competition, though, including from big players such as Nokia (NOK) and Google (GOOG). But there’s one company that Boyadjis doesn’t think we’ll see creating its own platform for automotive infotainment: Apple (AAPL).

That doesn’t mean the company isn’t getting into the business at all. It has launched CarPlay, a software program that makes it easy to connect your phone and run apps through your car. But it likely won’t be developing its own operating system.

“Apple would have to say, ‘Yes, Mr. Automaker, or Mrs. Automaker, you can play with the software,'” he said. Or, a car company would have to let Apple completely control the system.

Or Apple would have to develop its own car, and while you never know what’s cooking in Cupertino, that scenario just seems unlikely.

About the Author
By Ben Geier
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.