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The Broadsheet: December 3rd

Good morning Broadsheet readers. The inaugural Fortune Most Powerful Women Next Gen Summit got off to a great start last night with a riveting talk from Mellody Hobson on race and gender in the workplace. Today, starting at 8:45 a.m. PST, you can watch the event live by clicking here and follow along on Twitter with #FortuneMPW. I hope you have a great Wednesday!

EVERYONE’S TALKING

No more apologies. Mellody Hobson, president of Ariel Investments and a board member with such companies as Starbucks and Estée Lauder, shared at MPW Next Gen the decade-old moment she stopped tiptoeing around who she really is. “If you are a person of color it’s hard to explain what we deal with on day-to-day basis,” she said. “I’ve been apologizing for being a woman. I’ve been apologizing about being black. Today it stops.” Fortune

ALSO IN THE HEADLINES

Nancy Snyderman’s big return. The chief medical editor for NBC News will be back on TV today, more than a month after breaking a voluntary Ebola-related quarantine. NBC executives reportedly were torn about whether to put Snyderman back on the air or fire her. Fortune

How the real Piper Kerman got through prison. The Orange is the New Black author said at MPW Next Gen that relationships with fellow prisoners were essential to her survival. What stuck with her the most was “the incredible ability of women to step up for each other, and to be resilient and to share their resiliency with other people.”  Fortune

• A self-made heiress. When Charlene de Carvalho inherited control of Heineken at 47 years-old, she was a stay-at-home mom with five kids and no business education. Thirteen years later, she has helped Heineken remain independent in a rapidly-consolidating beer market, with an impressive $43 billion market cap. You’ve probably never heard of de Carvalho because she had never spoken to the media before sharing her story with Fortune’s Pattie Sellers. A must read. Fortune

‘Silicon Valley’s Martha Stewart’ nabs media exec. Emily Smith, a former exec with Tribune Publishing and Disney, has joined Brit + Co as president. Expect a deeper focus on the three Cs: Content, commerce and community. Fortune

• Out the fast lane. Andrea Stanford, one of One Kings Lane’s longest-serving executives, abruptly left the online furniture seller. Re/Code

BROADVIEW

The moment Sallie Krawcheck got hooked on social 

Just a few years ago, Sallie Krawcheck didn’t even have a Twitter account. Today, the former president of Bank of America Wealth Management is a top influencer on LinkedIn with nearly 800,000 followers. She also has amassed more than 27,000 followers on Twitter, far more than the vast majority of her business peers.
 
What spurred Krawcheck to start blogging and tweeting? Influence, said the ex-banker, who now owns global professional women’s network Ellevate, on Tuesday at the inaugural Fortune Most Powerful Women Next Gen Summit in San Francisco.  
 
In 2012 when Krawcheck was rumored to be a potential next chair of the SEC, Fortune‘s Pattie Sellers asked her if she could profile her. Krawcheck replied with a simple question: “Will your article be good or bad?” Sellers response? “It will be balanced.”
 
That was when Krawcheck had a breakthrough. 
 
“I can tell my own story on social media directly to my followers and I don’t have to say anything bad about myself,” she told an audience of about 100 rising women leaders. “That is when I realized the power of social media. The ability to engage in conversations, to gather news and make a point of view, is fascinating.”

To be sure, Krawcheck added that leaving Wall Street helped her build her own brand as opposed to focusing on company culture. Yet building an audience on social media has been essential to her ability to become a great networker, she said.

“Know your company, know what the culture is and align to that culture. If you can’t align to that culture, get yourself out of there,” she said. “Networking is the No. 1 unwritten rule of success in business.”

What social media platform is the best for networking? Email me at caroline.fairchild@fortune.com with your thoughts. 

IN CASE YOU MISSED IT

Plus-size funding. Eloquii Design Inc., a clothing company focused on plus-size and trendy women, just secured $6 million in Series A funds. “They are tremendously underserved,” says Greycroft Partners principal Ellie Wheeler of Eloquii’s target demo.  WSJ

• Martha’s baristas? Martha Stewart reportedly is preparing to open her first namesake cafe in Manhattan’s Chelsea neighborhood.  AdAge

• A win for women in comedy. Parenthood’s Lauren Graham will co-write and star in an upcoming sitcom on NBC produced by Ellen Degeneres. The show’s premise will touch on the lack of gender diversity in late-night network TV. Deadline

ON MY RADAR

Inside the minds of biz-savvy millenials  Fortune

How I started an online business school for women  Cosmopolitan

Arianna Huffington on the importance of giving LinkedIn

Can you really be friends with your boss? HBR

QUOTE

The week that I came home from prison, I started work at a marketing firm that was mostly dudes. I've got to say, it was a little refreshing.

<em>Orange is the New Black</em> author Piper Kerman jokes about the refreshing change in gender diversity at her first job after leaving women's prison.