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Apple’s iOS outpacing Android 3 to 1 in Thanksgiving AM sales

Apple iOS is leading the way once again in mobile shopping this holiday season according to IBM, outpacing Android as of 12 p.m. EST across three key metrics:

Average Order Value: Apple iOS users averaged $122.02 per order compared to $99.05 for Android users, a difference 23.2 percent

Online Traffic: Apple iOS traffic accounted for 29.9 percent of total online traffic, more than double that of Android, which drove 14.2 percent of all online traffic

Online Sales: Apple iOS sales accounted for 21.6 percent of total online sales, more than three times that of Android, which drove 6.6 percent of all online sales.

These reports are delivered to retailers and marketers through IBM’s Smarter Commerce portfolio. You can access IBM’s data through its new self-service app, available at www.ibm.com/benchmark. The next alert will follow at 3 p.m. EST.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.