• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
FinanceInvesting

Would you buy this company?

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
October 31, 2014, 2:52 PM ET
178475823
Bull Market - Financial DataPhoto by Henrik5000—Getty Images
Add Fortune on Google for similar content.

Two weeks ago, it looked like the start of a big market correction driven by investors who reckoned that stocks were just too expensive and had decided that prices needed to fall far, far lower to restore their allure.

Suddenly, the downward trend has fully reversed, and the S&P 500—after losing all of its gains for 2014—is surging towards a new record.

So if stocks looked expensive before the brief swoon, investors are voting once again that they deserve premium prices. Put simply, the new jump in valuations reflects an overwhelming optimism that America’s companies will perform mightily in the years ahead.

Of course, the metric that matters is how fast the Apples, Facebooks ,and Exxon Mobils can grow their earnings. By bidding S&P shares 11% higher over the last two weeks, investors are effectively admitting that their doubts were unfounded and betting that future earnings will prove absolutely stellar.

Now, we don’t know how profits will actually perform, but we do know how they have to perform to satisfy the new spike in expectations. So here’s what equity owners should be thinking about: Imagine that the S&P 500 is one gigantic company, a conglomerate that owns everything but features a high concentration in fields like glamorous technology. We’ll call it S&P Inc. So is S&P Inc a stock you should buy?

Let’s look at S&P Inc’s fundamentals, its valuation, dividend yield, and, most of all, how fast its earnings must wax to enrich its shareholders. With the S&P standing at around 2015, S&P Inc is selling at 20 times earnings, based on the last four quarters of fully reported net profits, totaling around $100 a share.

To determine whether S&P Inc is a buy or a sell requires a few assumptions. We’ll purposely make them modest. Let’s assume that investors expect future returns of 8%, including inflation of 2%. S&P Inc is paying a slim dividend of less than 2%. So most of our return must come from earnings growth, and that’s the rub. What’s the rate of earnings growth needed to reach our 8% goal?

The answer doesn’t scare like a Halloween hobgoblin. S&P Inc will deliver if earnings expand at 10% annually for the next five years, measured from the end of June 2014, the last quarter of fully reported earnings. In that scenario, S&P Inc would need to be trading at around $161 a share by mid-2019, a 61% increase. After that initial spurt, its profits could march ahead at 6% a year pretty much forever. Its P/E would drop to about 17 in this later, slower-growth, mature period, reflecting lower expectations for earnings gains going forward.

Listening to Wall Street pundits and market strategists, you’d think 10% earnings growth is an easy target. It’s anything but. That pace exceeds the rate of inflation by at least 8 points. Consider that America’s output is unlikely to grow at even 3%, adjusted for inflation, over the next five years.

To make matters worse, while total earnings typically grow with the economy as a whole, earnings per share rise far more slowly, mainly because pioneers and existing players are constantly challenging entrenched producers. Over time, the growing number of competitors, foreign and domestic, keeps cutting the pie into smaller and smaller pieces.

Handicapping whether profits will soar or lag also depends on the starting point. When earnings are unusually low, the chances they’ll jump—and, hence, return to normal levels—are far better than when they’re at an historic peak, which is when they are more likely to decline to normal levels. And that’s just where we stand today. Earnings as a percentage of sales, national output, equity, and any other measure are at or near half-century highs. For example, for the 2013 fiscal year, Fortune 500 total earnings reached 8.85% of sales. The average since 1995: 5.24%.

So here’s the answer. The momentum says S&P Inc is a buy. The numbers say it’s a sell. If the “big earnings” scenario doesn’t play out, the only way S&P Inc can reward investors in the future is by resetting to a lower price. Based on the fundamentals, you wouldn’t want to buy this company.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

t
AIMarkets
Billionaire Mike Bloomberg warns Trump’s AI ownership plan would make ‘George Orwell blush’
By Eva RoytburgJuly 21, 2026
3 hours ago
Defense Secretary Pete Hegseth sits and speaks at a Senate Committee Hearing
PoliticsDonald Trump
‘Without these funds, we face critical shortfalls’: Hegseth on additional defense spending following $37.5B Iran War price tag
By The Associated Press and Lisa MascaroJuly 21, 2026
4 hours ago
A ski worker in winter skiing gear strikes a pose in front of a ski slope in Lesotho.
Travel & LeisureDonald Trump
In Lesotho, the country’s only fully operational ski resort offers snowy slopes for Africa’s ski enthusiasts
By The Associated Press and Mogomotsi MagomeJuly 21, 2026
4 hours ago
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
PoliticsEuropean Union
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
By The Associated PressJuly 21, 2026
4 hours ago
UN’s worst-case scenario: Energy and fertilizer shock from Iran war could push nearly 19 million more into chronic hunger by 2030
EconomyUnited Nations
UN’s worst-case scenario: Energy and fertilizer shock from Iran war could push nearly 19 million more into chronic hunger by 2030
By Mia OsmonbekovJuly 21, 2026
4 hours ago
holland
Arts & EntertainmentMovies
‘The audience is telling the industry something’: even IMAX is stunned by Christopher Nolan’s runaway ‘Odyssey’
By Tatiana SatauaJuly 21, 2026
5 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
5 hours ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
15 hours ago
Current price of oil as of July 21, 2026
Personal Finance
Current price of oil as of July 21, 2026
By Joseph HostetlerJuly 21, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.