• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of gold as of July 14, 2026

1

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly

2

After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history

3

Current price of gold as of July 14, 2026
batteries

A North Carolina cigarette plant gets a new life

By
Brian Dumaine
Brian Dumaine
Down Arrow Button Icon
By
Brian Dumaine
Brian Dumaine
Down Arrow Button Icon
October 27, 2014, 6:00 PM ET
Oleg Tolstoy; Alevo
Add Fortune on Google for similar content.

The Philip Morris plant in Concord, North Carolina used to manufacture a billion cigarettes a year. But Americans are smoking less, and in the tobacco giant shuttered the factory’s doors years ago and announced plans to sell the 2,100 acre, the 3.5 million square foot facility. In a sure sign that the U.S. economy is changing for the better, the empty space is not being turned in an outlet mall or water park but into a giant manufacturing site for utility-scale batteries that will store wind and solar electricity. Alevo, the Swiss maker of the battery technology, plans to open the plant Tuesday, and says that within three years they will create 2,500 high paying jobs.

Alevo, which has been working on its battery technology for more than a decade, is entering a crowded field where dozens of startups and some established players such as AES Energy Storage are vying for a market that is poised to explode. According to a recent report from Navigant Research, worldwide revenue from advanced batteries for utility-scale energy storage applications will grow from a paltry $164 million in 2014 to more than $2.5 billion in 2023.

The reason for this growing demand? Some experts estimate that today’s grids lose as much as 30% of their electricity because of inefficiencies and power wastage. One example: when the wind blows in the middle of the night and demand is low, a utility sometimes has to turn off the wind turbines because there’s no way to store the power until it’s needed.

Says Alevo CEO Jostein Eikeland: “Our batteries paired with the powerful analytical software we’ve developed have the potential to eliminate as much as half of the those loses in the grid.” In states like California and Hawaii that have high concentrations of renewable energy, batteries can play a crucial role in making sure the grid operates smoothly. Utility operators must gauge when solar and wind will dump power into the grid due to inconsistencies in wind and cloud patterns. Batteries can help them better match demand for power.

Harrison Wellford, the CEO of Wellford Energy and an investor in Alevo, points out another use: “Batteries can also help utilities run their existing fossil fuel plants more efficiently.” For example, coal plants like to run within a narrow operating band. If you ramp the plant up and down to meet changes in demand, it operates less efficiently, costs more and emits more green house gas. By using batteries to meet those variations in demand, a utility can keep its coal plants running only at optimal speeds and thus reduce costs and emissions.

Recognizing the advantages of battery technology, some states are starting to require utilities to implement storage systems. In October 2013, California Public Utilities Commission mandated the state’s three largest private utilities add 1.3GW of energy storage to their grids by the end of the decade. That’s roughly the equivalent of a couple of large coal power plants.

Until now utilities have stayed away from batteries because of concerns about cost, safety, durability, and efficiency. But the technology, which is still expensive, is changing fast. Elon Musk is building a $5 billion battery plant in Nevada to drive costs down through economies of scale. Startups are working on new chemistries that promise to assuage the fears of the utilities. In Alevo’s case, the company says it has created a battery that can recycle 45,000 times, which means it could operate for at least 20 years without serious degradation. Its chemistry, based on what lithium iron phosphate and graphite, will cost, the company claims, a fraction of what traditional lithium-ion batteries cost.

Of course, Alevo still has to prove to the world that it can manufacture the batteries in the North Carolina plant at scale for the low costs they’ve promised and without safety issues. The company’s investors, who so far have plowed in $170 million, are betting heavily that they can. Says CEO Eikeland: “We are going to help build more predictability on the grid, which means a more stable grid, lower costs and less pollution.” And, he hopes, predictable returns for his investors as well.

About the Author
By Brian Dumaine
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Fortune Best Designs
Fortune Best Designs
By FortuneJuly 15, 2026
58 minutes ago
It’s now cheaper to buy a new home than a used one, thanks to builder incentives and baby boomers who don’t want to sell on the low
Real Estatehomebuying
It’s now cheaper to buy a new home than a used one, thanks to builder incentives and baby boomers who don’t want to sell on the low
By Catherina GioinoJuly 15, 2026
1 hour ago
nyc
North AmericaEconomics
Mamdani’s $50 World Cup jersey stunt proves some of the oldest criticisms of socialism correct: ‘The odds are extremely stacked against you’
By Nick LichtenbergJuly 15, 2026
2 hours ago
U.S. reimposes naval blockade as strikes intensify and Iran threatens to stop all Mideast energy exports
EnergyIran
U.S. reimposes naval blockade as strikes intensify and Iran threatens to stop all Mideast energy exports
By The Associated Press and Jon GambrellJuly 15, 2026
2 hours ago
Job interview in office
SuccessThe Interview Playbook
Bending Spoons only hired 0.04% from its 800,000 job applications last year—its CEO says its cutthroat hiring process is unlike ‘useless’ interviews
By Emma BurleighJuly 15, 2026
3 hours ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-SuiteFortune 500: Titans and Disruptors of Industry
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
3 hours ago

Most Popular

MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
1 day ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
1 day ago
Current price of gold as of July 14, 2026
Personal Finance
Current price of gold as of July 14, 2026
By Danny BakstJuly 14, 2026
1 day ago
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
Banking
'He found their weakness. It might have been sex. It might be power': Warren Buffett stunned by Epstein pull as he snubs Gates Foundation
By Josh Funk and The Associated PressJuly 14, 2026
1 day ago
Current price of silver as of Tuesday, July 14, 2026
Personal Finance
Current price of silver as of Tuesday, July 14, 2026
By Joseph HostetlerJuly 14, 2026
1 day ago
Current price of oil as of July 14, 2026
Personal Finance
Current price of oil as of July 14, 2026
By Joseph HostetlerJuly 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.