• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on

2

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

3

Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high

1

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on

2

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

3

Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
RetailUnder Armour

Under Armour’s footwear powers jump in sales

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
October 23, 2014, 8:27 AM ET
Milwaukee Brewers v Washington Nationals
WASHINGTON, DC - JULY 20: Bryce Harper #34 of the Washington Nationals wears Under Armour shoes before the game against the Milwaukee Brewers at Nationals Park on July 20, 2014 in Washington, DC. (Photo by G Fiume/Getty Images)Photo by G Fiume — Getty Images
Add Fortune on Google for similar content.

Under Armour (UA) reported a 22% jump in third-quarter net income Thursday, as the sports gear maker notched sharply higher sales as more consumers turn to athletic apparel and shoes for both functionality and fashion. Here are the key points from the earnings report.

What you need to know: Under Armour, a darling brand in the athletic apparel space that has reported surging sales of apparel and footwear of late, issued another strong earnings report. The company’s apparel sales leapt 26% to $704.6 million in the third quarter from a year ago, while footwear sales jumped 50% and accessories sales were up 32%. Overall, revenue grew 30% to nearly $938 million, above Wall Street’s expectations. But it looks like investors wanted more, as the company’s shares are trading lower in the premarket session.

Still, there’s a lot of growth opportunity at Under Armour. Executives and analysts have said the women’s business and footwear sold to both genders are some of the greatest potential sales drivers. And the company only derived $90 million of its sales from outside North America in the latest quarter — a tiny figure when considering the vast size of the global activewear market.

The big number: $3.03 billion — that’s the sales target Under Armour now sees for all of 2014, and it implies 30% growth over 2013. But analysts had already accurately predicted Under Armour would raise that target and some had hoped for a projection of growth as high as 32%, according to SIG Susquehanna analyst Christopher Svezia.

What you might have missed: Under Armour and its peers are aggressively chasing the women’s market, and the company’s latest comments suggest it means business. Under Armour Chief Executive Kevin Plank said they are “particularly excited” about a global woman’s campaign that features ballerina Misty Copeland and model Gisele Bündchen, which he claims “ignited a powerful new dialogue with our female consumer as we begin to bridge the gap between female athletes and athletic females.”

Those comments come a day after larger rival Nike (NKE) declared its news line of athletic gear for women the best collection it has ever developed, and promised to add $2 billion to annual sales from the women’s side by 2017. Nike generates $5 billion a year from the women’s business versus Under Armour’s roughly $500 million, though Under Armour is growing faster and Plank has said he believes the women’s business can be as big, if not bigger, than the men’s side — historically Under Armour’s strong suit. Both face additional competition from Lululemon (LULU), Gap (GPS) and others in the $15 billion activewear market in the U.S., which is growing faster than overall apparel.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Peter Cancro shakes oregano over an open sandwich.
RetailFood and drink
Jersey Mike’s $12 billion IPO filing reveals a $50 million payday for the founder’s stepson and a $41 million jet
By Sasha RogelbergJuly 9, 2026
10 hours ago
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
LawSony
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
By Mia OsmonbekovJuly 9, 2026
11 hours ago
Altman says OpenAI made ‘many changes’ during talks with U.S.
AISam Altman
Altman says OpenAI made ‘many changes’ during talks with U.S.
By Lorelei Smillie and BloombergJuly 9, 2026
12 hours ago
Starbucks taps AI to cut reliance on Microsoft, IBM software
AIStarbucks
Starbucks taps AI to cut reliance on Microsoft, IBM software
By Daniela Sirtori, Brody Ford and BloombergJuly 9, 2026
14 hours ago
PepsiCo cut chip prices to win back frustrated shoppers. The Iran war got in the way
RetailPepsiCo
PepsiCo cut chip prices to win back frustrated shoppers. The Iran war got in the way
By Dee-Ann Durbin and The Associated PressJuly 9, 2026
15 hours ago
A woman, standing in a grocery store, looks at a bag of apples.
EconomyTariffs
Trump has created a ‘trickle up’ tariff economy that means U.S. companies aren’t done hiking consumer prices over import taxes
By Sasha RogelbergJuly 9, 2026
20 hours ago

Most Popular

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
Economy
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
By Mia OsmonbekovJuly 9, 2026
11 hours ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
12 hours ago
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
Success
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
By Preston ForeJuly 9, 2026
12 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Current price of oil as of July 9, 2026
Personal Finance
Current price of oil as of July 9, 2026
By Joseph HostetlerJuly 9, 2026
15 hours ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.