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MPWMost Powerful Women

2014’s Most Powerful Women on Twitter

By
Patricia Sellers
Patricia Sellers
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September 22, 2014, 11:57 AM ET

Being one of Fortune’s Most Powerful Women means you’re pretty busy. You’ve got a company to run, shareholders to please and families to spend time with. But some of the women who made our annual list, published in our latest issue, make some time for Twitter. Well, okay, some spend time on Twitter while others seem to barely use their accounts. Here’s where you can find them (in order of the number of followers they have) and get a sense of their tweeting style.

Marissa Mayer

#16 on the 2014 Fortune MPW list
CEO and President
Yahoo
https://twitter.com/marissamayer
742,000 followers
1,197 Tweets (sporadic Tweeter, mostly to announce Yahoo news or new hires)

Meg Whitman

#6 on the 2014 Fortune MPW list
Chairman, CEO and President
Hewlett-Packard
https://twitter.com/MegWhitman
236,000 followers
799 Tweets, (once-a-month Tweeter)

Sheryl Sandberg

#10 on the 2014 Fortune MPW list
COO
Facebook
https://twitter.com/sherylsandberg
145,000 followers
17 Tweets (last Tweeted March of 2013 when she appeared on @KatieCouric show talking about how to ask for a raise)

Angela Ahrendts

#29 on the 2014 Fortune MPW list
SVP, Retail and Online Stores
Apple
https://twitter.com/AngelaAhrendts
65,400 followers
146 Tweets (She doesn’t Tweet often, but when she does, she’s upbeat and inspirational.)

 

Ginni Rometty

 #1 on the 2014 Fortune MPW list
Chairman, President, and CEO
IBM
https://twitter.com/GinniRometty
10,400 followers
0 Tweets (Joined Twitter in January 2011 and has never Tweeted, not once!)

 

Mary Barra

#2 on the 2014 Fortune MPW list
CEO
General Motors
https://twitter.com/mtbarra
10,000 followers
29 Tweets (promotes GM cars, doesn’t address the auto giant’s product crisis)

Susan Wojcicki

#19 on the 2014 Fortune MPW list
CEO
YouTube (Google)
https://twitter.com/SusanWojcicki
8,138 followers
163 Tweets (infrequent, often to promote causes and friends like former @Google colleague @SmithMegan getting U.S. CTO job)

Ann-Marie Campbell

#38 on the 2014 Fortune MPW list
President, Southern Division
Home Depot
https://twitter.com/AMCTHD
3,070 followers
333 Tweets (Tweets to celebrate employees: “Bobbi an awesome cashier…”)

 

Deb Henretta

#23 on the 2014 Fortune MPW list
Group President, Global Beauty
Procter & Gamble
https://twitter.com/DebPG
822 followers
213 Tweets (Tweets about P&G products like @CoverGirl)

 

Helena B. Foulkes

#26 on the 2014 Fortune MPW list
President, CVS/pharmacy and EVP, CVS Health
https://twitter.com/HelenaBFoulkes
218 followers
70 Tweets (Tweeted lately about removing all tobacco products from stores, using #OneGoodReason hashtag)

About the Author
By Patricia Sellers
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